WTA Ventures has contracted the executive of longtime sports media Will StaerVia his consulting firm Sonoma Sports & Entertainment, to advise production, content and distribution partnerships, in accordance with the WTA objective to grow viewers and media rights income. The title of Staeger with WTA Ventures, the commercial arm of the WTA, will be executive producer and he will appear at the CEO of WTA Ventures Marina Storti.
Staer The most recently was director of chief media for Liv Golfwhere he was an employee of origin and helped the League to win his agreement with the current media with Fox. Before that, he held execution positions with Endeavour, WWE, Dick Clark Productions and ESPN.
Staeger founded Sonoma in 2021; Other customers include Big 3, Serie B, QuickPlay and Probox TV.