New York, New York – October 20: Sabrina Ionescu # 20 of the New York Liberty and New York Liberty … (+)
According to a New marketing reportThe WNBA was the fastest brand of professional sports in 2024.
After years of language at the bottom of the attention of sports fans, WNBA has become the fifth most popular professional sport, behind the NFL, the NBA, the MLB and the NHL, and in front of the MLS and the PGA.
Twenty-six percent of American adults identify like passionate or occasional fans of the WNBA. This represents a maritime change that has been built for years, because more and more people have expressed themselves in women’s basketball at college and professional levels. It is particularly striking in the light of the current wave of anti-dei feeling when the league was frank on its commitments to gender equality and equality and activist of sex, racial and sexual in its marketing.
UNCASVILLE, CT – June 17: A general back view of a Black Lives Matter t -shirt with social … (+)
According to the report, about half of the people in the United States identify like passionate sports fans, and they are young and diverse. Unsurprisingly, much more (almost 70%) are men than women.
Passionate female sports fans are committed
Fans passionate about female sports are relatively new to the sports fandom in general. More than half of WNBA fans have been following sport for five years or less. Passionate female sports fans are also more likely to be engaged with individual teams and athletes via social media than male sports fans. In all sports accounts – teams, professional athletes, accounts that publish professional sports content, professional sports commentators, amateur sports commentators / sports influencers and partners / spouses of professional athletes – Women fans were more likely to follow .
Female sports enthusiasts are also more committed to real life. They are more likely to go to meetings with other fans, special team events and players’ meetings and salutes. These fans also report more goods, game tickets and subscriptions related to sport and travel to sporting events than other fans.
The favorite fans athlete is WnBa
Indianapolis, Indiana – June 16: Caitlin Clark # 22 of Indiana fever goes to the basket against … (+)
When the researchers asked fans their favorite athlete, the WNBA Indiana fever, Caitlin Clark, received more mentions than any other athlete – Women or Man, including Lebron James, Steph Curry, Patrick Mahomes, Travis Kelce and Josh Allen. The angel of Chicago Sky Reese also appeared in the 5 best female athletes mentioned.
The college and professional basketball of women have exploited a political counter-current which seems to try to push women out of leadership and out of public life with its call for myths of the inferiority of women and inherent domesticity. The popularity of the WNBA suggests that in reality, more and more people have started to see and appreciate the strength, the athletics of women, athletics and attraction.
With the off-season professions in progress and the draft of the WNBA to come quickly after another spectacularly competitive season of the NCAA women’s basketball, the WNBA should continue to build its brand and its fans base, even if it holds its commitments to inclusion and equity.