What we know like never before, Meghan Markle’s lifestyle

• Meghan Markle launches his new brand of lifestyle, as always, in the spring of 2025.
• The Duchess of Sussex initially teased the brand American Riviera Orchard in 2024.
• Meghan is associated with Netflix on the brand, which will sell JAM and other products.

Meghan Markle exchanges his throne for a seat in the meeting room.

Of course, Meghan never sat on a throne despite his wife a prince, and she was not a Royal work in more than five years.

However, it begins a new business, a little further from royal life Meghan and Prince Harry Left in 2020. As she announced in February 2025, Meghan launched her new lifestyle business, as always, in the spring.

The brand was the source of speculation and curiosity since Meghan teased it in early 2024, and many on the company remains a mystery.

Here is everything we know like never before.

Meghan Markle’s next business movement

From Getting back as senior royals In January 2020, Harry and Meghan tried in several different commercial companies.

They each published successful books from the New York Times; Meghan image book “The bench“was released in June 2021, while Harry’s Memories “Spare” broke sales records when it was released in January 2023.

Harry and Meghan also signed an $ 20 million agreement with Spotify to produce podcasts in 2020. Meghan’s show “Archetypes” was a success when it was launched in August 2022, even briefly dethroning Joe Rogan from Place N ° 1 on the Graphic of the Spotify Podcast. However, the success of the show finally failed and the couple ended their relationship with Spotify in 2023.

The greatest joint success of Harry and Meghan to date was their relationship with Netflix. In 2020, they signed an agreement with the streamer to produce everything, from the scriptwriting content.

In December 2022, Netflix released “Harry and Meghan,” Detailed documentation Harry and Meghan’s love storyRecall as senior royals and new life in California. It was the most watched documentary beginnings in Netflix when it was released and was particularly popular with women over 50.

Meghan seems to hope to recreate this success with his new show, “With love, Meghan“A series of lifestyle in which the duchess will share gardening hacks, entertaining advice, recipes and interactions with famous friends.

This is Meghan’s spin on a series of Martha Stewart style, and he will probably share DNA with his old blog The tigthat she ran from 2014 to 2017. (She closed it shortly before she and Harry gets engaged and left “costumes”.)

Due to California forest fires, Meghan decided to push the premiere of “With Love, Meghan” from January 15 to March 4.

First of all, there was American Riviera Orchard

Meghan teased like never in March 2024, but the brand was called at the time American Riviera Orchard. The name was inspired by the Harry and Meghan district Montecito, CaliforniaIn Santa Barbara, which is often called the American Riviera.

Meghan launched a website and Instagram for the company, although neither one nor one revealed much about the company. In 2024, Meghan also submitted a Brand request for American Riviera Orchard This indicated that it planned to sell a wide range of items, such as jams, cooking books, dishes and sheets.

In April 2024, a handful of famous friends from Meghan, including Chrissy Teigen, shared on their social media that they had received what seemed to be The first product of American Riviera Orchard: Strawberry jam.

However, Meghan has never sold Jams to the public. American Riviera Orchard remained silent for the rest of the year, and the request for a name name brand was temporarily refused in August 2024 because it was deemed “mainly geographically descriptive”.

The new like never before

Meghan returned to Instagram at the beginning of 2025, and she used her new platform to publish the trailer for “With Love, Meghan” on January 2.

Then, on February 18, she published a video to share that her brand would now be called like never before. She said in the video that she wanted to pivot on the name because she did not want to limit her products to articles made only in Santa Barbara, Vaguely recognizing the problems with the brand of the original name.

“In two weeks, my show is released, which is so excited, and also my business, which, I think, there was a lot of curiosity,” said Meghan in the video. “Last year, I thought:” You know what, American Riviera. It looks like such a big name. It’s my neighborhood. It is a nickname for Santa Barbara. “But that limited me to things that had just made and cultivated in this area.”

Meghan also said that his partnership with Netflix on the company had led him to expand his scope and thus change the name.

“Then, Netflix came not only as a partner in the show, but as a partner in my business, which was huge,” she said. “So I thought about it, and I was waiting for a moment to share a name that I had obtained in 2022, and that’s the time. And it’s called like never.”

She said that the sentence means “as it has always been”, and she liked that she was talking about her longtime love like manufacturing, cooking, gardening and entertainment.

Meghan added in the video that “of course” like never sold preserves of fruit, but she also plans to publish products that she “loves” and uses in her own life.

The same day, she published the video, like never unveiled a new Instagram account and website. The website offers a photo of Meghan and it Libet daughter Running what seems to be the lawn of Harry and Meghan from their Montecito house.

Neither the site nor the Instagram page rolled up a specific launch date for the brand.

Like never the head logo to Prince Harry

The website like never before and the Instagram page featured the logo like never before, a golden palm supervised by a hummingbird on each side.

Meghan shared an interview in 2022 with The cut That Harry was attracted to two palm trees connected to the property of their house when they visited him for the first time, saying to him: “My love is us.” They bought the house shortly after.

The palm in the logo like never seems to be a sweet wink at their house, and in the photo of Meghan and Lili on the website of always, they seem to run in front of these exact trees.

Harry has also shared that the hummingbirds are important to him. Episode two of “Harry & Meghan” presents a Harry domestic video and their Son, Archiewith hummingbirds. While the birds revolve around them, Harry said to his son: “We will no longer have the chance to be so close to the hummingbird,” whispering and seeming to be impressed by creatures like Meghan said to their son, “Dad is a ornithologist.”

Likewise, in the closing scene of “Spare”, Harry tells an experience of a hummingbird finding himself stuck in his family’s house shortly after his return from The funeral of Queen Elizabeth II. The bird stolen in an area that he and Meghan call “Lili Land”, where Lilibet’s cache was organized at the time. Harry wrote that he learned from a friend that Spanish explorers called hummingbirds “Birds” or Spirits. Due to timing and the fact that Lili is appointed in honor of end of queen, The visit of the hummingbird meant a lot for Harry.

Given their special place in the prince’s heart, the hummingbirds in the logo like never a mild wink at Harry.

Like never products

As always, he has not yet announced the products he will sell, and his singular Instagram publication to date does not offer many clues.

However, the company filed a brand request in October 2022 and two separate requests in September 2024 which refer to what Meghan could offer with the brand.

Applications list dozens of products, including dishes, cooking books, gardening tools such as pipes and shears, alcoholic drinks, lamps, candles, stationery documents, paper feast decorations, household sheets, tote bags, etc.

The company also filed another brand request in February 2025 for mixtures for bakery goods.

We do not know what products that Meghan could sell first from the long list of brands for which she applied, although Jam seems to be a safe bet given that the duchess has already provided the product to friends in 2024. More, the first photo on Like never instagram Account included Jam.

There is a hiccup for the duchess: she may be unable to sell clothes under her umbrella as always, because designer Mark Kolski has a brand based in New York called AS Ever. Vanity have reported that Kolski does not have a brand for the name, but it could be difficult for Meghan to sell clothes under the name of the line.