Google deployed on Tuesday AI, its latest artificial intelligence feature designed to provide users with more detailed and personalized answers to the questions who entered the search engine.
Unveiled Tuesday at the E / O Google Developer’s annual conference of the research giant, AI mode occurs a year after the company’s introduction IA previewIts first tool to use generative AI technology to improve its search engine capabilities.
Sundar Pichai, CEO of Google and the parent company, alphabet, said In remarks at the conference that AI mode represents a “total reinvention of research” and that it would gradually be deployed to all Google users.
“What all this progress means is that we are in a new phase of the change of AI platform, where research decades are now reality for people around the world,” Pichai told the crowd yesterday in an amphitheater near the company’s headquarters in Mountain View, in California, according to the Associated Press.
A video The teasing of technology shows its operation. In response to long and detailed questions typed in Google Search, the AI mode has the number of research that Google performs and the number of sites it scans because the technology quickly generates a summary summary at the top of the search platform. It also provides a sidebar with links to relevant sites.
Google said it also tests a “search live” feature that will allow the search engine to answer questions according to video content, as well as vocal research, or questions verbalized by the user, rather than typed.
For example, Google teasing Watch a person recording a video of them holding a bridge in Popsicle sticks while asking the search engine which can be done to strengthen the structure. “To make it stronger, remember to add more triangles to the design,” replied an automated voice.
Google said it would start to feed its latest AI model, Gemini 2.5, in its search engine from next week. The company calls Gemini 2.5 its “smartest model” to date.
Rapid advances
The California -based company started essay AI mode in March this year. Google’s latest IA search tool relies on IA’s overviews, which has been introduced to the United States May 2024 and has 1.5 billion users, according to an article on the Google website.
Some argue that AI’s overviews, which provides a summary generated by AI, online, sometimes eliminating the need to click directly on source links for more information, has underestimated traffic to their sites. According to a Ahrefs studyThe IA previews have led to an average click rate of 35% lower than high -level pages on the search engine results pages.
Concerns about precision
“By making a fundamental part of the experience, Google bets that he can meet AI’s demand without alienating his massive base,” wrote Gadjo Sevilla, principal analyst of the Emarketer research firm, in a blog job. “But there are risks for hallucinations and factual errors that could lead users to competitors,” he added.
Such factual errors were spotted with IA glimps shortly after its release, which prompted Google to admit in a declaration at the time that technology produced ” Strange and erroneous presentation. “In a case, AI previews have suggested that users add pizza glue or eat at least one small rock per day, according to on examination of MIT technology.
Regarding AI mode, Google has indicated that its new AI search technology is working well and serves its planned goal.
“We are carrying out quantitative research and gathering comments in the products to ask users if they are satisfied with their results. And we have seen that the introduction of AI visits to research leads to an increase in satisfaction and has been reported,” Google spokesperson for CBS Moneywatch told.