Amway’s new Begin 30 program focuses on holistic wellness, including nutritional guidance with a gut-first approach to help support overall health and wellness.
Emerging science suggests that the impact of a healthy gut extends beyond digestion, influencing other bodily functions like immune health, weight, sleep and more. Scientists believe that a balanced gut microbiome – the ecosystem of bacteria that live in the intestines – can help to have a positive impact on overall well-being.
At Amway 2024 survey on habits and healthwhere 1,000 people aged 18 to 70 were surveyed, 62% of consumers surveyed said they had occasional intestinal problems in the past. As a science-driven health and wellness company, Amway is launching a program focused on integrating healthy lifestyle habits – including gut-focused dietary recommendations – to support overall health and wellness. well-being in general.
The four pillars of well-being
Amway’s research and development team is made up of more than 800 scientists, engineers and technicians located in 75 scientific laboratories around the world. Among them is one of Amway’s global R&D leaders, Dr. Nikky Contractor, a leading scientist in nutrition, health and wellness, with a PhD in immunology. She explains that there are four pillars of wellness: nutrition, hydration, exercise and mindfulness.
When it comes to the first pillar – nutrition – plants, protein and fiber are essential to a healthy diet. Many factors in daily life affect the gut microbiome, with diet being one of the most powerful influences. She recommends focusing on healthy fats; limit unhealthy fats and sugar; and notes that a good rule of thumb is to ensure that 60% of all daily calories come from gut-friendly foods.
“Everything you eat interacts with your gut microbiome, which can impact how your gut functions,” Contractor said.
Staying hydrated is one of the easiest ways to support gut health and overall well-being. Drink at least half your body weight (lbs) in ounces of water per day and eat water-rich foods like fruits and vegetables.
Regular exercise is at the heart of the third pillar. The program recommends getting at least 75 minutes of physical activity per week with a suggested goal of walking 7,000 to 10,000 steps each day.
The fourth pillar, mindfulness, encourages slowing down and focusing on the present, whether that means meditating, attending a yoga class, or journaling.
“If you can take the time to be mindful to help reduce your stress levels, this will, in turn, have a positive impact on your overall health,” Contactor said.
The Nutrilite™ Begin 30 Holistic Wellness Program
Understanding the central role of gut health and healthy lifestyle habits on overall well-being, Amway is launching the Nutrilite™ Begin 30 holistic wellness program in January 2025 to help people focus on these four pillars of goodness -be.
“We continue to look for ways to leverage emerging science and improve our product portfolio,” said Kelli Templeton, Amway North America chief marketing officer. Templeton has been with Amway for more than 25 years and contributed to its strategic evolution into health and wellness. “We are focusing our attention on a key area of the body that new science suggests could have a profound impact, (namely) the gut. That’s why we’re so excited to bring the Begin 30 program to consumers across the United States. »
The Begin 30 program aims to help people improve their overall well-being. Based on self-reported survey results compared to baseline results after four weeks, 96% of program participants were likely to continue parts of the diet on their own. Come feel the difference that 30 days can make! “You have to make many small changes to enable this big change,” Dr. Contractor said.
The 30-day program encourages participants to make small lifestyle changes around nutrition, hydration, exercise and mindfulness. Amway also recommends three Nutrilite™ products that partner with the Begin 30 program; and the Amway™ Wellbeing+ app helps participants stay on track with features like a daily journal, tips and tricks, recipes and more to support their journey.
“In the United States, consumers are increasingly focused on ways they can support their overall health and well-being,” Templeton said. “As a global leader in this space, our Nutrilite™ brand is dedicated to doing just that by providing simple, holistic wellness solutions that consumers have wanted and needed for 90 years. »
Small changes, big results
The Amway Habits and Health Survey also reveals a gap in healthy habit formation. Fifty-seven percent of respondents who adopted a healthy lifestyle in the past 12 months say they started it for medical reasons, although almost all (98%) of parents and guardians surveyed agree that it is important for their children to establish a healthy routine throughout their lives. before the age of 18. Amway’s goal with initiatives like the Begin 30 holistic wellness program is to make it easier to implement and maintain healthy habits and ultimately live a better, healthier life.
To participate in the 30-day challenge and purchase products, contact your Amway Independent Business Owner, go to amway.com/begin30or call 1-800-253-6500.