THE Canada Competition Office launched a legal action against Canada WonderlandAccusing the themed park of using deceptive pricing tactics to hide treatment costs during online purchases.
In a file submitted to the competition court, the office alleges that Wonderland has embarked on “drop by drop”, a practice where a product is announced at a price, but additional compulsory costs are added later in the payment process.
The office indicates that these costs vary from $ 0.99 to $ 9.99 and are not disclosed in advance and induce consumers induced.
“Canadians should always be able to trust the initial prize announced,” said Matthew Boswel, competition commissioner. “Drumous tactics and drip prices are only used to deceive and harm consumers.”
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The office asks the court to order the Wonderland to stop the practice, issue a restitution to the customers concerned and pay a financial penalty.
But Wonderland repels hard, calling for the assertions of the “unfounded” office and defending its price structure as transparent and friendly consumers.
“Our guests are at the heart of everything we do,” said Jigar Patel, spokesperson for the park, in a press release. “We are committed to providing them with exceptional experiences, clear information and significant choices.”
The park argues that it does not engage in drip prices and that all applicable costs are clearly disclosed at the start of the purchasing process.
“From the start, our customers receive the disclosure of all applicable costs. We ensure customers to understand exactly what they are buying. ”
Wonderland has also added that the office approach, which would require static and all inclusive prices, could injure consumers by limiting flexibility and increasing basic ticket prices.
“Office requests to prohibit processing costs – including variable costs – undermine the choice and flexibility of consumers,” the press release said.
Based in Vaughan, Ontario, just north of Toronto, Canada Wonderland is the largest amusement park in the country and a higher summer destination. It belongs to six flags, which operates parks across North America.
Despite the legal action, Canada’s Wonderland said it will continue to support its guests and policies.
“We would like to thank our guests for their confidence and continuous support while we continue to defend your interests and defend our practices.”
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