Today, Variety announced the initial programming list for the 2025 entertainment marketing summit, presented by Deloitte, on April 24 in Los Angeles. The summit will identify the best opportunities to engage public and today’s public consumers who continue to be rapid targets on growing media platforms.
The event will include a main conversation with Hoorae, with Issa Rae, founder and CEO of Hoorae; Monique Francis, marketing manager, Hoorae; Talitha Watkins, president and chef, colorcreative; Montrel McKay, president of Development & Production, Hoorae; Stephanie Diaz-Matos, responsible for musical supervision and the library, Raedio.
The entertainment marketing summit will also feature a speech by Nicholas Sparks on the way the author and successful producer creates stories that are loved by readers and moviegoers around the world.
“”VarietyThe entertainment marketing summit is the place where some of the most eminent leaders in entertainment meet to share information on the most responsible subjects in industry. Deloitte is proud to return as a presentation sponsor of the summit this year, “said China Widener, vice-president and technology, leader in the media and telecommunications industry, Deloitte. “I can’t wait to bring together informative and exciting conversations on the future of industry And innovative strategies – including the integration of AI, marketing of the platform and the social platform and which have succeeded in engaging users of the modification of demographic data – to move its marketing in the future. »»
Additional programming, with more soon announced, include the following elements:
Round table entertainment marketing state: Listen to the best marketing specialists in the entertainment industry while they come together to explain what it takes to drive the public of today to the cinema and on television. The speakers include Dwight Caines, president of domestic marketing at Universal Pictures, and Christian Parkes, director of marketing at Neon.
The anatomy of a favorite fans campaign: With the right mixture of creation and strategy, a campaign can quickly attract a large audience to kiss something new. Panelists include James Finn, global brand and content marketing manager, Audible; Shelly Gillyard, VP Marketing, United States and Canada, Netflix; And Joe Whitmore, EVP Global Marketing, Sony Pictures Entertainment.
Good things – Impact Marketing Round Table: An exploration of the way the brands create a goal with their campaigns and standing out from the competition. The speakers include Taylor Montgomery, director of marketing, North America, Taco Bell; Lon Rosen, executive vice-president and marketing director, Los Angeles Dodgers; And Tim Clark, executive vice-president and brand director, Nascar.
Gen Z Nivelle – Power consumption group today: With their growing disposable income and their coveted young people, Gen Z is a highly desired audience group that marketing specialists can attract. The speakers include Surinna NGO, the world manager of the editorial, Spotify; Monica Austin, please and chief of marketing, Blizzard Entertainment; And Patrick O’Keefe, integrated marketing chief, Elf Beauty; And Julia Collier, Marketing Director, J Crew.
Kiss AI for marketing success: Plunged head the first probably faster than other fields, the marketing / advertising industry is case of real pioneers for AI. The speakers include Domenic Dimeglio, EVP and Marketing Director, Paramount Streaming; Angie Barrick, head of world entertainment partnerships, Google and YouTube; And Heike Young, content manager, social and integrated marketing, Microsoft.
Master Class in World Building – The strength of the entertainment franchise: Marketing specialists are thinking further and further out of the box to create new places for scenarios and fans’ favorite entertainment characters to thrive. The panelists include Josh Silverman, EVP and chief of the franchise, Mattel; David O’Connor, President, Brand Franchise and Strategy Management, NBCUNIVERIVERSAL STUDIO Group; And Sara Pollack, World Consumer Marketing Manager, Pinterest.
Innovators in modern creator marketing: Creator and social media platforms offer incredible marketing muscle for entertainment projects and consumer brands. But in the landscape of the crowded media today – what has the best impact with the public? The speakers include Phylicia Fant, a global manager of the music industry and culture collaborations, Amazon Music; Brent Mitchell, vice-president, social media and influencers, Sephora; Cameron Curtis, Executive Vice-President of Global Digital Marketing, Warner Bros.; And Haley Paas, please, Media & Creator Marketing, Verizon.
“The entertainment marketing summit has become a brand brand for our annual programming and we are honored to collaborate again with Deloitte for this event,” said Dea Lawrence, Chief of Operation and Marketing Variety. “In -depth conversations of the summit provide unique information on trends and growth areas for the coming year.”
Speakers and additional panels to announce. For more information, please visit https://events.variety.com/entmar2025.