Uta Hired Austin Schumacher and Tiffany David as vice-presidents in his entertainment marketing division. Schumacher will work in the office of the New York agency and David will be based
Schumacher and David will direct the development of brand and entertainment strategies for UTA business customers such as Coca-Cola, General Motors, Delta Air Lines, Oreal, Google, Linkedin and Campari, among others. The two VPs will report to the co-chefs of the David Anderson and Julian Jacobs division.
“Austin and Tiffany’s ability to stimulate cultural relevance and to craftsmanship innovative strategies is unrivaled,” said Anderson and Jacobs. “We are delighted to have them on board while we continue to develop our business.”
Before joining UTA, Schumacher held consulting and leadership positions in companies such as Lyft, Coinbase, Fahety, Brand Storytelling, Signalfire and, more recently, Kernel – A Food and Technological Startup led by the Founder of Chipotle , Steve Ells – where he was CMO. Earlier in his career, Schumacher has perfected his skills in brand strategy, product innovation and advertising at Accenture’s What If Innovation, Venables Bell & Partners and Walton Isaacson.
As a founding member of the Lyft brand team, he built the company’s entertainment and culture function and managed his brand marketing team, supervising entertainment and sports marketing, social media, influence marketing and brand strategy. In 2018, he launched Lyft Entertainment, the Development Development Arm nominated to the Emmy Emmy of the company which produced award -winning campaigns to increase the presence of the brand in culture with companies through television, cinema, music and sports. At Coinbase, he was the first vice-president of the company’s brand, where he supervised the brand strategy, vertical partnerships and integrated marketing, among other functions.
Before UTA, David was a manager greater than 1000heads, where she supervised Google’s trade and directed the Google Pixel creator advocacy program, activating through key cultural moments, including the Super Bowl, the World Cup FIFA, Coachella, Grammys and more. During her stay in Octagon, she obtained new commercial efforts for customers such as Mastercard, Delta Air Lines and The Home Depot, leading several digital and experiential initiatives for Mastercard at PGA, Pebble Beach and Arnold Palmer Invitational.
Her curriculum vitae includes the management of brand partnerships and events at Universal Music Group, where she directed 360 -degree multichannel marketing campaigns for artists such as Post Malone, Hailee Steinfeld, The Weeknd and Joe Jonas. Earlier in his career, David was an engine of the Samsung entertainment marketing strategy at the PMK * BNC where she supervised the Samsung White Glove influencer program and led large -scale partnerships with NBA studios, Warner Bros., Lionsgate and C3 presents (Lollapaloza, limits of the city of Austin).
The two management hires come as a UTA entertainment marketing – which was created in 2017 and has since been more than 80 world employees – continues to consolidate its position of consultation and leading advice for Fortune 500 brands on their strategies and partnerships through entertainment and culture. In 2024, UTA acquired the company focused on Gen Z, Juv Consulting, which further strengthened its capacities within the marketing division.