USD Athletics selects JMI Sports as an exclusive partner of multimedia rights

San Diego – THE University of San Diego (USD) and JMI SPORTS are proud to announce a new multimedia rights partnership, starting immediately and crossing the 2028-29 season. The long -term agreement between the USD and JMI Sports marks an important step for USD athletics, allowing the University to improve its presence on multimedia platforms while promoting deeper links with fans, former students and the local community of San Diego.

By working with a nationwide partner whose headquarters are in San Diego, the USD Athletics aims to generate income, extend sponsorship opportunities and provide unrivaled experience to students-athletes and stakeholders. JMI Sports, a leader based in San Diego in media rights and the development of premises, will take advantage of its proven expertise to create innovative solutions that not only increase the athletics of the USD, but the whole university community, including local activation programs, extended sponsorship opportunities and advanced multimedia strategies.

“This leading relationship for the athletics of the USD is focused on community activation creation, which will allow more partnerships and will extend our collaborations with local brand entities,” said Kimya Massey, associated vice-president and executive director of athletics at the University of San Diego. “This not only leads to income growth, but also allows us to invest more in student-athlete experience.”

This partnership arrives at an optimal time, because the USD opens for the first time the names of name of the Torero stadium in the history of the school. This emblematic place, which not only serves as a home for the USD sports teams, but also welcomes two professional sports teams – the San Diego Legion of the major rugby league and the California redwoods from the first button league – will now offer a unique opportunity for businesses and organizations to align their brands with an eminent and an opportunity for San Diego.

“As a business founded on San Diego, we are particularly proud to associate ourselves with the University of San Diego and to support the growth of Torero Athletics,” said Erik Judson, CEO of JMI Sports. “This partnership is a natural adjustment not only because of our in-depth understanding of the evolving college sports landscape, but also because of our unique link with the San Diego market. The USD plays a particular role in the San Diego sports ecosystem, and we are delighted to help raise their brand and create new opportunities for fans, students and the whole university community.”

This collaboration Solidifies JMI Sports as an exclusive partner in multimedia rights for the three best universities in the city, while the USD joins SDSU and UC San Diego on the list of partners of JMI Sports, uniting the region more in its pursuit of collegial sports excellence.

“JMI Sports, an organization of marketing and sports sponsorship respected at the national level with local roots, has teamed up with large and small brands in several conferences and time zones, and we are delighted to work with them here in San Diego”, continued Massey. “They deeply understand this community and undertake to support it through sport. There is no one better in sports marketing and the multimedia field to help us navigate this evolving landscape.

Founded in 2006 in San Diego, JMI Sports was at the forefront of the creation of innovative sporting sponsorships and brings its vast multimedia expertise to the partnership. The team is currently representing a number of leading collegial universities, including UCLA, the University of Utah, the University of Kentucky, the University of Pittsburgh and the University of Georgia, among others.

For more information on the University of San Diego, please visit usdtoreos.com or @usdtoreos on social networks.

For more information on JMI Sports, a leading rights and premises development company dedicated to transformative partnerships, please visit Jisports.com.

About USD athletics

Reinforced by the Catholic intellectual tradition, USD athletics is dedicated to the holistic development of student-athletes, promoting excellence both in competition and in class. With a commitment to leadership, integrity and service, USD athletics offers students opportunities to prosper on and off the field, while contributing to the University’s mission to meet the challenges of humanity by peace and justice. The USD sponsors 17 sports programs in the NCAA division I, in competition in the conference on the west coast, the Pioneer Football League and the Big West Conference, and is known to cultivate both sporting and academic success.

About JMI Sports

JMI Sports is a media rights development company and leading places that provides the management of college multimedia rights, a representation of the sponsorship sales agency and project management expertise for the development of collegial and professional sports facilities. The company is used to maximize the economic potential of each customer through personalized initiatives, marketing and brand solutions to installation design strategies.

The partnerships of multimedia collegial rights of JMI Sports include the University of Kentucky, the University of Utah, the UCLA, the University of Pennsylvania, the University of Pittsburgh, the University of Harvard, the University of Depaul, the University of Columbia, the State University of San Diego, the University of California). JMI Sports also represents multimedia rights for several conferences, notably the Ivy League, the Mid-American conference, the Mountain West Conference, the Patriot League and Atlantic 10, and serves as a third-party sales for the sports properties of first sports, the places and the Relays, notably Breeders’ Cup, Rupp Arena at the Central Bowl and Relays.

JMI Sports was founded in 2006 by the CEO Erik Judson and the technological entrepreneur John Moores, former owner of the Padres de San Diego.