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You are at:Home»Sports»University of Minnesota athletics
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University of Minnesota athletics

December 19, 2024012 Mins Read
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Gopher Sports Properties of Learfield, Dinkytown Athletes and Sun Country Airlines (NASDAQ: SNCY) have partnered to deliver one of the largest NIL airline transactions in college sports for University of Minnesota student-athletes.

Sun Country Airlines, which is the official airline of Gopher Athletics, will offer Gopher student-athletes from all 22 programs the opportunity to receive Sun Country Rewards points for their travel in exchange for media outreach and promotion social.

“This is another positive collaboration between Gopher Sports Properties, Dinkytown Athletes and Sun Country Airlines that will directly benefit University of Minnesota student-athletes,” said Jeremiah Carter, Minnesota senior associate for NIL/Politics and risk management. “We are excited and grateful that Sun Country Airlines recognizes the brand power and reach of Gopher student-athletes and chooses to partner with them to amplify their business.”

By 2025, Sun Country Airlines will serve more than 100 airports in the United States, Mexico, Central America, Canada and the Caribbean. “We are excited to give Gopher student-athletes the opportunity to experience our network of more than 100 destinations,” said Grant Whitney, senior vice president and chief revenue officer. “Whether they’re looking for adventure or heading home to visit friends and family, we look forward to supporting their connection to our brand.”

Learfield’s hometown team Gopher Sports Properties – the media and technology company that powers college athletics – is the exclusive media rights holder for Minnesota Athletics and oversees all sponsorship deals on behalf of the Gophers.

About Gopher Athletics
The University of Minnesota sponsors 22 varsity intercollegiate sports teams and is represented by more than 625 student-athletes who compete in the Big Ten and Western Collegiate Hockey Association. Minnesota has won 29 national championships in eight different sports and has won 216 regular season conference titles and 42 conference tournament championships. Minnesota has also produced 213 Academic All-Americans, which ranks tenth all-time among colleges and universities.

About Sun Country
Sun Country Airlines is a new generation of hybrid low-cost airlines, whose mission is to connect customers with their favorite people and places, creating unforgettable memories and transformative experiences. Sun Country aggressively deploys shared resources across our synergistic liner, charter and cargo businesses. Headquartered in Minnesota, we focus on serving passengers and charter customers for leisure and visiting friends and relatives (“VFR”) and providing cargo services to Amazon, with flights across the United States and to destinations in Mexico, Central America, Canada and the Caribbean.

For b-roll and photos, please visit Stories.SunCountry.com/multimedia.

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