Trump’s prices, a concern, indicates the Devon Cheese Business

The new 10% tariffs of US President Donald Trump on all imports of the United Kingdom in the United States were described as worrying by a Devon company.

Quicke’s cheeses, based near Exeter, make around 10% of their cheese export income in the United States, said business owner Jane Quicke.

She said that the prices meant that when cheese has reached shelves in the United States, the cost could be much more than 10% – due to the beneficiary margins.

Quicke’s cheeses gain between 150,000 and £ 300,000 each year on the American market, said Quicke.

“Our concern is that the American consumer and some of our greatest customers will be very worried and will hold back from their expenses,” she added.

Trump announced a 10% price on all imports of the United Kingdom from April 5 – which, according to him, was necessary to protect American jobs and manufacturing.

Companies bringing foreign products to the United States must pay the tax to the government, but This could also affect consumers If these costs are reduced in the form of higher price on the shelves.

Ms. Quicke told John Acres during breakfast on BBC Radio Devon that cheese had passed an importer, a distributor, a wholesaler and a retailer before reaching the American consumer.

“Recently, the American cheese market has developed really interesting European and British style cheeses,” said Quicke.

“Their world of artisanal cheese has really exploded, so we are competing with the cheddars at the national level.”

She said that the prices followed a competition story with interior products which “worried in terms of total sales volumes in the United States”.

Quicke said that the company should wait to find out how their American customers react.

“We are not the cheapest product per book,” she said.

“We hope that our customers may be slightly less sensitive to the price.

“A basic cheese can be more affected because their customers are much more sensitive to prices, but it is really difficult to say it at this stage.”