Skybound Entertainmentthe company behind The Walking Dead franchise and Invincible franchises, hired Tiffany Olivares Girardi as director of global advertising.
Girardi brings more than two decades of experience in advertising and entertainment communications, after having recently been vice-president of the advertising of original films and series in Paramount +. In her new role, she will direct the global public relations of public relations in Skybound, will launch the campaigns through the portfolio of original content, games, comics and license franchises – including animated series InvincibleThe range of Energon Universes of comics and dozens of upcoming projects to announce. Girardi will come directly from the CEO David Alpert, with Hannah Cosgrove and Shannon Meehan as his direct report.
Girardi joins Skybound at a time of significant global expansion for the company, which included the acquisition of Sagafilm EHF, an eminent Nordic production company; A majority investment in the Nordic 5th Planet Games games publisher; A strategic partnership with Game Maker Megacat Studios; an investment in the scenario of the French production company 42; and the establishment of Japan Skybound. Recently, there have been a number of other major additions to the management team, notably Jeff Chaiken as business development manager; Chris Paulson as an EVP and managing director of Games Publishing; Ben Abernathy as editor -in -chief, editorial; Chris Goble as SVP Scripted TV; And Glenn Geller as president of television.
“I am more excited to join Skybound and work with its hundreds of prolific IP, incredible creators and passionate fans,” said Girardi. “What Skybound has done to develop its narration not only through the platforms, but through the continents, is really impressive and I look forward to continuing to give life to these stories, both old and new, in a fresh and exciting way!”
The CEO of Skybound, Alpert, has an appointment: “Tiffany is a veteran of public relations in the world of entertainment, and we could not be more delighted to welcome him in Skybound. Its approach and in -depth experience of the global expansion industry and narration will bring our growth strategy to new heights. It is the perfect leader to amplify Skybound and all our IPS voices in the world. »»
Before Paramount +, Girardi was vice-president of advertising at Lionsgate, supervising more than 60 multiplatform campaigns per year. Previously, she held key management positions at Paramount Pictures and PMK * BNC, where she played an instrumental role in the conduct of world advertising efforts for brands like Masterclass, Lionsgate, A24 and Directv.
The Skybound Entertainment multiplatform entertainment company was founded by Robert Kirkman, the creator of The Walking Dead And Invincibleand Alpert in 2010. Apart from its work on these properties, the company is known for many other series of comics, such as Firepower And Forgotten songVideo games like Slim breeder,, Before your eyesAnd Skull and boneand more.