“I like to think big. I have always done it. For me, it’s very simple: if you’re going to think anyway, you might as well think big. “
It was Donald Trump Words to the writer Tony Schwartz in the art of agreement. In his second term, Trump has thought of making money. Since the start of his re -election campaign, Trump has been estimated Have more than doubled its net value at $ 5.4 billion.
A significant part of this species came from the launch of Trump brand products. This week, the Trump organization has entered the mobile phone sector with a Trump brand service which will include a “Elegant gold” phonewhich costs $ 499, which is “made in America”. Maybe?
To never miss a moment of patriotic marketing, they launched Trump Mobile to the Trump Tower in New York at the 10th anniversary of the announcement of their father at the top of a Golden Escalator, to the sound of Rockin ‘of Neil Young in the free world, that he would present himself to the presidency. The premium level of service would be nicknamed plan 47, at a price of $ 47.45 per month.
Donald Trump Jr said the brothers have teamed up with “some of the largest people in the industry to ensure that real Americans get a real value of their mobile operators”.
The “Celebrity” phone launches are hardly new. The launch announcement occurred a few days after the actors of the popular podcast without intelligence – Arnett, Jason Bateman and Sean Hayes – announced their own reduced price telephone plan, and more than two years since actor Ryan Reynolds took advantage of his participation in Mint Mobile, sold in T -Mobile for $ 1.35 billion.
Trump – Or the Trumps – Did they think of great or simply following a model of apparently random license offers that renew concerns about the president’s companies? After all, if Trump is really concerned about telephone prices, he could – as president – put pressure for a legislative change.
“There was a lot of dialogue when Trump returned to power that we would see in this term a particularly interesting residence in the White House on the quantity of money that it would be earned,” explains the Marketing-Pr Markwski guru, “and it is a typical brain of Trump by playing patriotism Maga.”
The blurred lines between affairs and politics, which has an impact on how candidates are represented, policies are shaped and voters engage in the political process – commonly called the marketing of politics – may not have Trump to own exclusively, but he has brought it to a new level.
“He is disturbing, and more than joking, that it is now a political economy and that he in fact says that this presidency is a brand franchise,” explains Borkowski. “There is no separation between power and profit. He restarted the boundaries between the president and the office of the president, and he accelerated the concept of post-ethics policy. ”
The phone in gold and the telephone plan at patriotic prices – “47” referring to the current term of Trump, and “45”, referring to the previous one – is only the last request of Maga (making America great again) faithful, otherwise known as ultra -magas, to show their commitment in dollar terms.
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“The continuous expansion of trumps is often used to strengthen Trump’s political figure rather than distracting.
“These commercial movements do not only coexist with its political identity – they are actively fed there. They help support the image of Trump as a framework focused on the results that mix capitalism with populism,” adds Revskyi.
THURSDAY, Bloomberg revealed This Dominari Holdings investment bank, where Donald Jr and Eric work as advisers, have helped an obscure Tooth sale Smurf brand cups, Koala backpacks and tortiles in stuffed sea, pivot in crypto this week, increasing its shares by more than 500%.
The point of sale noted that there was no sign in the regulatory documents according to which the members of the Trump family were involved in this or previous transactions linked to cryptography through the bank – which is based in Trump Tower – but noted that “the gain added to the manners of managers in orbit around the family of the president”.
Aside from the well -published (and profitable) adventures of Trump in Crypto – his participation in World Liberty Financial has produced $ 57,355,532 in income since its launch last year – the family brand increased by 20 its Trump real estate projects around the world, the brand, citizens calculated for ethics, Including an 80-storey skyscraper in Dubai, and plans for brand hotels in Riyadh and Jeddah, and a golf course in Qatar, at an estimated value of $ 10 billion.
After promoting the newsletter
A 234 pages Financial disclosure form Revoked by the Office of Government Ethics this month has shown 145 pages of equity and bond investments. The disclosure has shown that 2024 was a very good year for fees of fees from products featuring its name and its resemblance.
Among them, Calculated NBC Newswas $ 3 million in a Save America coffee table book; $ 2.5 million in Trump sneakers and perfumes; $ 2.8 million from Trump watches; $ 1.3 million in a Bible related to Trump; And just over $ 1 million each of “45” guitars and sales of non -tumbled tokens (NFT). Most have at least one aspect of gold coloring, according to a review of “Golden Age of America»Trump collection.
Many assets are detained in a revocable trust supervised by Donald JR, including more than 100,000 shares, or 53%, of Trump Media and Technology Group, the company which owns Truth Social, valued at 5.15 billion dollars, or owned in partnerships that do not require disinvestment under interest laws.
The activity of selling the surname blushing despite or because of the dramas on the fly which envelop the White House from week to week.
The White House says that the president “was the most transparent president in history in all respects, including with regard to his finances”, noting that Trump has returned “his empire of several billion dollars to serve our country, and he has greatly sacrificed”.
Trump phone, who analyzes doubt Can be “manufactured in America”, as promotional documents claim, is only a complementary module to a flourishing political operation.
The Democrats had trouble finding a foot in order to call the interaction, in part because Trump’s predecessor, Joe Biden, was also accused of having allowed a family business of influence to evolve around him and published a preventive forgiveness of family members before leaving his duties.
“I don’t do it for money. I have enough, much more than I need.
But under the politics and affairs of Trump have merged like never before.
“This is a new hyper-reality that exists in America,” explains Borkowski. “It is a question of transforming the political fandom into money, and it laughs to the bank. It does exactly what is expected.