THE Philadelphia Eagles were one of Nfl The most successful franchises throughout Jeffrey Lurie’s mandate as the team owner. Lurie bought the team in 1994, and since then he won 11 division titles, made the playoffs 19 times, made four trips to the Super bowl And won the championship twice – including this season.
During this last decade since the director general Howie Roseman has rebuilt the front office, the Eagles have been even more successful. Since 2017, the Eagles have made the playoffs in seven of the eight seasons, have gone to the Super bowl Three times and won it twice. They are, by all accounts, a model Nfl Franchise, and were mainly throughout the time he had the team.
And Lurie’s business sense was a large part of the team’s success. His desire to spend money in advance to sign bonuses and bonuses of options helped Roseman manage the team in a way that allows him to be aggressive in the addition of talents. And it is because the business sense of Lurie is more a question of football than money.
“You are obviously trying to manage a healthy business, but I think success is determined by your success in the field and your success in the community,” said Lurie, Via Sports Illustrated. “And so everything you can do to maximize these two, the value of the team will be more appreciated by your performance and your reputation in the community than anything else. It will not be the bitda in a certain year , or two or three or four.
“There is a reason for which we have just selling limited partnerships for the highest price in the history of sport. It was not at all based on the most profitable team. It is based on performance Over time and the reputation of the community and the forecast of the place where we hope to be able to maintain the next few years. “
Lurie recognized something that is quite obvious: the real value of the possession of a NFL team is not in the profits from year to year, but in the evaluation of franchises. And the more successful the team, the more it has star players on the list, the more the valuation of the franchise increases.
Being willing to operate from this point of view allows Eagles to make difficult decisions to align, both from a financial point of view and a personal list.
“He maximized the list and made when you had players going down what you had to do, either to obtain the market value or plan (their departures),” said Lurie. “These are all potentially unpopular decisions. So, for me, really, philosophically, I believe that you do what you think is correlation with the big victory – and not what is popular.”
Lurie’s desire to spend money at the front means that they are not worried about things as money for their books. Philly paid more than $ 63 million in money who died in 2024, according to Spotrac, and still spent the fifth largest active money in the league with more than $ 255 million. And they don’t worry about things like “we have paid James Bradberry Or Bryce Huff Or (insert player X here) a lot of money and they must therefore get a lot of playing time. “They cut a player or make him inactive for the biggest game of the season.
Property is the greatest competitive advantage in sports, and Lurie’s desire to think in the long term is the reason why Eagles have one.