Aligned with advanced Neon technology and reinforced by the progress of our intention of media incrementality and digital experience, Horizon Commerce ignites a new era of results for customers.
NEW YORK,, June 11, 2025 / Prnewswire / – Horizon Media Holdings, parent company of the largest media agency independent in the world, announced today the change of mark of its staging of Night Market as a Horizon trade. This decision marks an important evolution of the mission and identity of the agency, aligning with rapid change, 6.4 dollars Trade economy and the rise of commercial marketing powered by AI.
“Trade today is still in progress, omnipresent and deeply personal,” said Bob LordPresident of Horizon Media Holdings. “Consumers now expect purchases at any time, anywhere – on any device, in any format. Horizon trade is designed for this compressed and connected reality, giving brands the tools to fill the gap between intention and transaction.”
Founded in 2020, Night Market has acquired a reputation for data -based omnichannel commerce strategies. Now renamed Horizon Commerce, the agency is entering a new chapter – to be disconcerted by extended capacities, in particular channel management, the results of commercial results and more in -depth alignment between the retail media and digital experience services via its new generation platform, Neon.
“It is more than a change of name – he marks how far we have arrived and where we are heading,” said Randy BrowningPresident of Horizon Commerce. “We have become a more essential partner in the future of trade marketing. Horizon Commerce is designed to transform the marketing of a cost center into a income engine – connecting the media that engage with digital experiences that convert and unlock interfunctional information to improve trade results. We are in a daring role and focused on tomorrow.
The brand change highlights a renewed emphasis on satisfying the requirements of modern trade. Horizon Commerce feeds growth by automation powered by AI, transforming information into activation for customers such as Revlon and Boiron USA And partnerships with Amazon Ads, Walmart Connect and Adobe Fuel Innovation – powerful by omnichannel intelligence that unifies paid media, owned experiences, buyers’ ideas and commerce data.
“Adopting success in the retail and business sales environment of today requires transparent integration between the media, sales channels and customer experience. With their AI-focused platform, neon, Horizon trade has allowed us to take faster and more intelligent purchasing behavior. Brian GearhartVice-president of media and digital marketing at Revlon.
The retail platform owner of the trade horizon, Neon, is at the heart of its offer. Neon helps tackle long -standing pain points in the retail and commerce media such as fragmented reports, inconsistent measurement, limited transparency of data and gaps between media expenditure and sales results. With tools such as predictive forecasts, multiplatform optimization and performance simulation, neon allows brands to make better decisions that maximize incremental sales and return on investment.
“The retail media evolve quickly; remaining competitive means embracing platforms that can evolve with speed and intelligence,” said Sha AtakhanovVice-president of electronic and digital commerce in Boiron USA. “Neon, gives us real -time clarity through our digital investments – making us unlock additional income, improve performance and stay in advance on market changes.”
Supported by an advanced technological battery, Horizon Commerce offers in -depth expertise in the retail media, digital experience and performance creation. Its services include trade council, customer strategy, product creation, sales channels management, optimization of owned media and commercial media planning. The objective: to help more intelligent brands thanks to a cohesive digital transformation, strategic information and a high impact execution.
Horizon trade
Horizon Commerce is the commercial agency at Horizon Media Holdings, specially designed to accelerate performance at each point where the brand meets the buyer. The agency feeds the omnipresent store – at any time, anywhere, anyway – Across DTC, retail, markets, social and omnichannel environments. Fucked by predictive data, retail media based on performance and transparent buyer / customer experiences, the horizon trade leads to significant growth and measurable incrementality. At the heart of Horizon Commerce is neon – our owner retail media platform that transforms data signals into usable predictive intelligence. Continuous learning of the results it conducted, NEON offers an increase of 18% of additional income, all with a predictive precision of 97.5%.
About the Horizon Media Holdings
Horizon Media Holdings is the private mother company at Horizon Media, the largest American media agency and the largest independent in the world, with additional portfolio companies, including – Horizon Next (Marketing at full service); Trade horizon (trade); A horizon (full service advertising); Hs & e (sports and experiential); Blue Hour Studios (Social Agency); 305 (multicultural); and Green Thread (B2B marketing). Horizon Holdings hosts innovation at the company level, promotes collaboration through its portfolio and explores new growth opportunities and technological solutions to help its customers navigate in the changing marketing challenges of today and tomorrow.
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