A popular baby brand has apologized to an influencer four months after proposing to take over a Bassinet of nearly US $ 1,700 which he sent in exchange to mark it in related content using the product.
Influencer and So you think you can dance The son of the former Brooklyn Larsen, Rocky, died before birth in November 2024 and the happiest baby offered to send a letter to recover the Bassette Snoo Smart Sleeper.
“We cannot more categorically express our deepest sympathy for what they and her family have experienced through the loss of her son,” said a spokesperson Today In a statement on Monday. “What was intended to be an effort to clearly provide assistance is an error that added to Brooklyn sorrow, for which we are really sorry.”
“We have taken internal measures to ensure that this does not happen again. What Brooklyn was confronted was a tragedy beyond understanding, and we have a broken heart for its loss.
The apologies come after the happiest baby received a backlash during the weekend after Larsen’s sister Kenna Bangerter said the company had asked that his sister returning the Bassinet.
“Super disappointed by a certain brand during this unimaginable period for my sister. Namely @happiest_baby – who sent my sister a baby cradle after my sister said that she will label them with her newborn,” wrote Bangerter on an Instagram story expired since.
“After sending an email concerning the content she could not send – because her baby died. They demanded that it return the Bassinet. The baby of an empty cradle, always seated next to his bed. Because she did not “delivered the content”.
“I want you to think about the reason why she could not deliver the content. I am absolutely disgusted by a brand of baby who promotes support for mothers and babies – who does not even have the decency to give her space to cry the cradle she has never obtained.”
A screenshot of Kenna Bangerter’s Instagram stories.
@Kennabang / Instagram
Many people criticized the company in their Instagram comments after Bangerter shared the news of its Instagram stories.
The dancer Witney Carson commented The most recent post, happiest, Writing: “Very disappointed with your brand and how you have managed the situation with Brooklyn.”
“Be better for future mothers. Lost me as a costumeur and supporter,” added Carson.

A screenshot of Witney Carson’s comment on the most happy Instagram publication.
@Witneycarson / @happiest_baby / Instagram
“Disgusted by the lack of human compassion and empathy”, So you can dance Alum Allison Kuch added.

A screenshot of Allison Kuch’s comment on the most happy Instagram publication.
@Happiest_baby / @Allisonkutch / Instagram
“You have withdrawn from my register. Shame on you and this business, ” The secret life of Mormon wives Star Jennifer Affleck commented on the post.

A screenshot of Jennifer Affleck’s comment on the most happy Instagram publication.
@Happiest_baby / @jenniferlaffleck / Instagram
After the counterou, Baby the happiest published a statement in his comments, writing: “We were devastated to learn the death of Rocky. In December, we sent flowers to Brooklyn’s home and shared our condolences in a note to his manager (with whom we communicated). ”

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“The content has never been a consideration, and at no time have we mentioned anything on the content or the obligations since its loss. We have offered to its team (and not to it directly, to respect its privacy) to set up a messaging pick-up to help to mitigate a potentially painful trigger,” continued the company. “According to our experience, some mourning families prefer that some articles are withdrawn from their homes.
“Our mission is to support families, and it hurts us to know that Brooklyn’s experience with us has not reflected it. We apologized directly to Brooklyn for any additional injury that we could have caused. The well-being of families is and will always be our priority. ”

A screenshot of Baby’s happiest comment on their latest Instagram publication.
Happiest_baby / Instagram
Larsen first revealed that she was crying for the loss of her little boy In a joint Instagram post with her husband, Tanner Larsenin November 2024.
“Our hearts are completely broken. Our perfect little boy has not succeeded,” wrote the couple on November 28. “We arrived at the hospital, full of excitement, only to be told to the news devastating that they could not find his heart rate.
“The next two hours were a complete blur. It didn’t make sense. Each assessment, each ultrasound, each test had shown nothing only a healthy baby. He always measured large, always moving, still as active. We never imagined that it could happen. In an instant, our best day became our worst.
“At 11:23 am Monday morning, Brooklyn delivered our son in less than 9 minutes. 8 pounds 10 oz of pure perfection. He was strong, beautiful,” wrote the couple. “Keeping it, memorizing each characteristic, feeling his mind, was all that we had dreamed of.”
The couple said they had been “blessed to spend the following 12 hours with him” when they were surrounded by their family.
In February, Larsen shared an update on Instagram To mark the three months of the death of Rocky.
“I wake up every day, and for a few seconds, there is a feeling of happiness before he hits me – he left. Rocky was not only in my head. He was there; I was born, and now he’s gone. The worst nightmare of people is my daily reality, ”she wrote.
Larson wrote how much she appreciates those who prayed for her family during this period and wish her to “write notes of thanks by hand for each bouquet of flowers, each gift, card and donation” that they received.
“Order my drink today, the worker asked for my name for the order, and I so naturally and quickly said” Rocky “. She looked at me with the biggest smile and said to me: “It’s the coolest name,” wrote Larsen. “I smiled and said thank you; This is the name of my son. I could start using his name more like that – it was good. ”
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