While egg prices in the United States continue to skyrocket, the cost of becoming a sponsor for the White House Easter egg roll is even higher.
US President Donald Trump The White House is looking for business sponsorships for the role of this year’s Easter eggs and companies can pay US $ 200,000 to have their brand announced during the event.
The event sponsors, which take place on April 21, can choose from three options that cost between $ 75,000 and $ 200,000, according to the New York Times, which examined a Nine pages guide For the potential sponsors of a production company for external events called Harbinger.
“The most expensive package includes a business stand, logo investments, brand snacks or drinks, exclusive tickets for brunch with the first lady, Melania TrumpA chance to engage with the White House press corps, a private visit to the White House and 150 tickets for the event ”, the newspaper Reports.
The guide invites sponsors to “be part of history” and to “provide financial support, activities and gifts to improve the event while obtaining precious visibility and national recognition.”
The roller of Easter eggs, which started in 1878 during the administration of President Rutherford B. Hayes, invites children to coaxe eggs colored colored through the lawn of the White House to a finish line, among other “egg tivers”.
President Donald J. Trump and First Lady Melania Trump participate in the Easter Easter Easter Roll on the South Lawy Lawy White House on Monday, April 22, 2019 in Washington, DC.
Jabin Botsford / The Washington Post via Getty Images
“It is a company. It is not the Easter egg roller of your grandmother where people aligned themselves outside the door and to roll an egg and to obtain a small gift bag and to go out,” has a former civil servant Involved in the planning of the event, which has a history of private funding, told CNN.
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The nine pages guide includes logos from the White House and Harberger, photos of Trump and the First Lady Melania Trump and photos of the Easter Eggs Roll events.
The guide includes the Platinum sponsorship package, the Gold sponsorship package and the Silver sponsorship package which include different offers.
The Platinum sponsorship package, at a price of $ 200,000, includes brand image for a field or key activation, the inclusion of the program and the choice of an additional brand and visibility. It also includes four tickets for “a brunch only organized inside the White House” of the First Lady Melania Trump, 100 general admission tickets, 50 VIP tickets, exclusive accessions on site, the choice of Meet and Greet or a visit to the White House and a brand activation of 30’x30 ′ tailor -made.
The gold sponsorship package, at a price of $ 125,000, includes the inclusion of the program, the choice of an additional brand and visibility, two brunch tickets, 75 general admission tickets, 25 VIP tickets, exclusive access to site on site, the choice of Meet and Greed or a Visit of the White House and a brand activation of 20’x20 ′ Personalized.
The Silver sponsorship package, at a price of $ 75,000, includes the inclusion of the program, exclusive on -site access opportunities, 50 general admission tickets and a brand activation of 10’x10 ′ personalized.
According to CNN, all the money raised by Harbinger will be placed in an account managed by the Historical Association of the White Housewhich is a private non -profit organization.
“For many presidents, the White House Historical Association collaborated with the staff of the White House to facilitate a public gathering such as the annual roll of Easter Easter eggs.
The decision to include corporate sponsors for the event has received criticism from many people, including former representative Adam Kinzinger, who called for a boycott of all the companies that participate.
Painter Richardwho served in the office of the White House lawyer under the American president George W. Bush,, said“Presentation of the company’s brands at the Roll Easter Easter Easter in exchange for payment is an unacceptable use of the public service for private purposes.”
“We do not direct it as a football stadium where you get logos everywhere to collect funds,” added Painter.
“The roller of eggs is for children. We should not look for profits from something like that. He seems just sticky and not at all in the Easter spirit, “said the former presidential candidate Chase Oliver wrote on X.
The American senator Elizabeth Warren called the movement “absurdly corrupt”.
“For $ 200,000, CEOs can slap their corporate logo on Donald Trump disguised as Easter rabbit”, she added.
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