India has established Waves bazaarA large digital market that aims to break down traditional industry silos and connect professionals in the whole of the media and the entertainment spectrum.
The platform, operating on Wavesbazaar.com, aims to operate as a full shopping center where entertainment professionals can “network, collaborate and develop their businesses”, regardless of geographic location or specific industry segment.
The digital market serves as a precursor to the World Audio Visual & Entertainment Summit (Waves), scheduled from May 1 to 4, 2025, in Mumbai, where many virtual connections established via the platform should turn into face to face commercial relations.
Unlike closely targeted industry platforms, Waves Bazaar extends over 10 distinct entertainment sectors, creating what the organizers describe as “a unified space for cinema, television, music, games, animation, advertising and emerging technological sectors like XR, AR and VR.”
Film producers can connect with distributors and investors, game developers can find animation partners, advertisers can discover media opportunities and XR innovators can present their technologies to potential customers – all in a single ecosystem designed to promote collaboration between transversal sector.
“Whether you are a filmmaker looking for a production partner, an advertiser looking for the right platform, a game developer looking for investors or an artist wishing to present your work to the global public, Waves Bazaar provides dynamic space for industry professionals,” said the mission of the platform.
The market is structured in vertical segments which include spaces dedicated for advertising services, live events, animation and VFX, extended reality technologies, film projects, game development, radio and podcasting, comics and electronic books, web and music and sound design.
The platform arrives while entertainment companies are increasingly looking for fluid partnerships in previously separated sectors. The convergence of games and cinema, reality and expanded advertising, podcasts and traditional media has created demand for exactly the type of transverse networking wave that Bazaar aims to facilitate.
The launch of the platform is particularly important for independent creators and small studios seeking global visibility without substantial travel and marketing budgets traditionally required for international commercial development.
For the entertainment sector of India – one of the largest in volume in the world – Waves Bazaar represents an infrastructure investment which could potentially amplify the position of the country in content creation, the development of intellectual property and technological innovation.
With the support of government ministries, including information and broadcasting, electronics and information technologies, and culture and tourism, the platform demonstrates India’s commitment to develop digital infrastructure for its creative industries while simultaneously opening doors to global collaboration.
Participants in the industry can register on the platform as buyers, sellers or investors, creating profiles that present their expertise or their requirements and the launch of trade relations which cover the traditional limits of industry and international borders.