A treasure hunt around Puerto Rico for the latest album by Bad Bunny earned Rimas Entertainment The Entertainment Grand Prix de Music at Cannes Lions on Tuesday. Elsewhere, Clash of Clans, Mercado Livre and Hyundai also won the prices of the Grand Prix in the entertainment category.
Adweek gathered the winners below.
Entertainment lions for music
Rimas Entertainment obtained the Grand Prix Entertainment in music for “Tracking Bad Bunny”. Created by DDB Latina Puerto Rico, the campaign promoted the sixth album of the Puerto Rican musician Debí Tirar Más Fotos, which was published in January and acts as a love letter to his homeland. In partnership with Google Maps and Spotify, “Tracking Bad Bunny” captured this feeling with an immersive treasure hunt for its fans on the island, collecting more than $ 40 million in the media won and attracting 182 million fans of 61 countries in Porto Rico. Yesterday, the campaign also earned the outdoor music label.
Entertainment lions for sport
Clash of Clans hung the Grand Prix of Entertainment in Sport for his work with the Manchester City FC player Erling Haaland. Entitled “Haaland Payback Time”, the campaign created by David New York saw the athlete become the first real person to be presented in Clash of Clans, allowing his fans and hateful to participate in challenges. The campaign was announced in stadiums in cities like London, Munich, Manchester and Milan, finally winning a 150% increase in new players and 7.9 billion in media printing.
Entertainment lions for the game
“Call of Ritules” by Mercado Book won the Grand Prix of Entertainment in the Game. The online market worked with Gut São Paulo to integrate 420 everyday articles in Call of Duty, which then linked to offers on the electronic commerce platform. The campaign incorporated the Brazilian football player Neymar Jr., who pretended to be accessories in the game. “The call for discounts” led Mercado to win 1.3 million dollars in sales.
Entertainment lions
Hyundai won the Grand Prix for General Entertainment for its short film created by Innocean “Night Fishing”. The 13 -minute film was shot using one of the brand’s Hyundai Ioniq vehicles. “Night Fishing” was screened to the largest multiplex cinema in South Korea for $ 1 last week and was presented to the Sundance Film Festival in January.