A Canadian advertisement from Molson, which has been old who once fueled national pride, returns to Tiktok while Canada learns American prices.
The emblematic campaign “I am Canadian”, which was originally disseminated in the late 1990s and early 2000s, was republished by Canadians embracing a wave of patriotic feeling.
The announcement presented actor Jeff Douglas delivering a monologue on what it means to be Canadian. He stands on a scene to celebrate national brands, such as the love of Canadians for hockey and their reputation for being polite.
Get national news
For news that has an impact on Canada and worldwide, register for the safeguarding of news alerts that are delivered to you directly when they occur.
Now, the campaign and the “I am Canadian” phrase has become a cultural touchstone for many, with some reusing audio to make their own advertising versions.
However, despite its patriotic messages, irony is that Molson has not been a fully Canadian company for almost two decades. In 2005, Molson merged with American Brewer Coors, creating Molson Coors – a giant of North American beer.
While the “I am Canadian” campaign was withdrawn after the merger, its resurgence now comes at a time when economic tensions surface in Canada.
The return of the announcement follows trade tensions between Canada and the United States on Tuesday, the United States is expected to impose a 25% rate on Canadian goods and a 10% energy function.
In response, Canada has placed $ 30 billion in reprisals on American products, with plans to increase if the United States does not retreat.
Canadian companies also react by exhorting consumers to buy a Canadian.
Although Molson himself is no longer 100%Canadian, the slogan “I am Canadian” has taken a whole new meaning.
& Copy 2025 Global News, A Division of Corus Entertainment Inc.