The company refused to offer other financial specificities of the agreement. Last year, Min predicted that the ANKLER would exceed $ 10 million in revenues in 2025, divided roughly 60% of sponsorships and 40% paid subscriptions.
The publisher, who started as a newsletter in 2017 before moving in substitution in 2019, now has around 100,000 subscribers in total. He has since extended beyond his fundamental messaging product – compared to the veteran journalist Richard Rushfield – in a wider media portfolio which contains five newsletters and two podcasts.
The company has kept its small workforce, with around 10 full -time employees, and collected only $ 1.3 million, in which it has not yet operated, according to Press Gazette. This discipline allowed the Ankler to be profitable as soon as it is launched.
“The Ankler has considerably developed our event company in the past year and invests in live media to continue serving our audience outside of our newsletters and podcasts,” said Min. “Obviously, we would like to bring new and future subscribers to the Ankler.