Sydney Sweeney is a Hollywood supernova, making a dizzying amount of movements professionally, but social media is consumed with the superficial. She uses it to her advantage.
Does not seek further than the announcement that the Anyone except you The Star brand partnership with the Male Bath Product Dr. Squatch will now include a range of infused edition soap bars of its bathwater. Sweeney said that the idea was born from “dirty little boys” who “would not stop asking it” after establishing a partnership for the first time with the company last year for a Sensual countryside turned in a bubble bathtub.
She does not exaggerate: a comment from Original Instagram ad From October 2024, asking: “How much for water”, has nearly 40,000 likes. Dr. Squatch called Sweeney “a legend” for agreeing to create soap in bathing water, which, according to the brand, feels “morning wood”.
According to Sweeney is a genius or desperate, according to social media. Although we will not make this call, we will observe that there is such a digital discourse around it – her beauty, her body and especially her love life. Then, who could blame the actress, who was rented as “Business” and “ambitious” by it Anyone except you Costar Glen Powell for orchestrate their falsity To market their Rom-ComFor having taken it to the bank?
The fate of the Hollywood bomb
Sweeney is a studio silver manufacturer. The films in which she played, in press times, won $ 244,399,399 in the world, according to The numbers. She is also a narrative engine and shaker thanks to her production company, Fifty-Fifty Films, which she co-founded in 2020 with her production partner and former fiancée Jonathan Davino. The films she produced won $ 243,952,681 worldwide. However, her love life leads a large part of the conversation around her.
Sweeney initially chose not to confirm it broken commitment With Davino, after having stopped wearing his engagement ring in February, and yet it consumed the cycle of gossip of the first trimester. She said time From London in a story of May 31 that she is single and “learning a lot about me”.
The biggest story has become that it will come out afterwards. Social media became Cry-Cray when, after her separation from Davino, she attended the wedding of Powell’s sister. Were the Costars coupled? Apparently not. But the idea that this Film scene that merges This could be the reality that only makes the masses.
Anyone except you Costar Sweeney and Powell relied on rumors of meetings to help market their Rom-Com. (Brook Rushton / © Sony Pictures / Gracieuse of the Everett collection
There was yet another fervor when Sweeney was proximity With his Costar The maidBrandon Sklenar, in Stagecoach in April. I’m just talking to her old High falls Costar Kelly machine gun and White lotus Actor Patrick Schwarzenegger in a Las Vegas party in May led to a Title “Flirty toio” – Among other suggestive gossip. She cannot even stand next to a man without a burst of innuendos.
Social media is not only obsessed with Sweeney’s love life; There are many more trivial gossips to do. Almost as soon as she broke into Hollywood, Speech on his appearance And body began. In December, Trolls Published cruel comments After muscular to play Boxer Christy Martin.
It is not only the random keyboard warriors with their say. Veteran film producer Carol Baum said that Sweeney is “not pretty” and “cannot act” and called Anyone except you “Impossible.” In response, Sweeney called “Hollywood women Empower the other women in the movement a facade. She also let her style make a statement, Mock apologizing To have “big breasts”.
Why are people so shallow regarding Sweeney? It turns out that it is a secular formula of celebrity plus sex.
“When the concept of Hollywood celebrity emerged for the first time in the 1910s, a large part of the original discourse focused on actors as image personalities, which meant that fans’ culture was focused on the different roles on the screen that the actors had played,” said Claire Sisco King, the assistant professor of Vanderbilt University and the president Media, says Yahoo Entertainment. “Quite quickly, however, this speech began to focus as much on the privacy of stars as on their work”, while the cover of the fans magazine began to extend to the love life of the stars in the 1920s.
It is 2025 but we cannot stop, will not stop fixing the love life of famous women, especially those perceived as bombs. (Robert Smith / Patrick McMullan via Getty Images)
Now, 100 years later, this cover has not only persisted, but also intensified due to the rise of reality TV coupled with the boom of social media, which “created increased public expectations for access and intimacy with famous people,” explains King.
There is a more critical lens on women than men, “which is in accordance with traditional gender standards in our culture,” explains King. “Although it has been historically acceptable for men to have a professional life and to be associated with the public sphere, American culture always tends to expect women to be linked to the concepts of the house, family and love. The discourse on Hollywood often insists that women are attached to men in adherence to these traditional gender standards. ”
It is common for the Internet culture “to attach itself to the romantic life of famous women,” says King, “and the treatment of Sydney Sweeney is in accordance with these models. Such an accent applies in particular to women who are built as bombs ” because a large part of their character attaches to their attraction and their attraction perceived as objects of desire for heterosexual men.
Regarding Sweeney being connected to its romantic tracks, it is also typical because it “helps to preserve the fantasy enjoyed by the public when they watch fictitious love stories that feel as if they could be real”.
Sweeney leaned wisely on this fantasy with Anyone except you When she and Powell claimed that there could be something to help market the film. It was Part of the film’s success.
But female actresses walk on a thin line. Whenever women occupy roles that are outside the beaten track in which we see them, people consider it “as a kind of betrayal”, explains King. For Sweeney, “an example of this opposite perspective (East) when many fans – especially men – expressed their aversion to the change in its appearance while shooting on the Biopic Martin.”
The activity of being sweeney
While the noise of social media explodes, Sweeney methodically plots his career – and built his bank account.
Just a handful of cinematographic projects that she has planned is to play roles: The Martin Biopic, an adaptation to the video game screen Divided fictionThe psychological thriller The maid and a long -awaited Barbarella remake. As she did with Anyone except you, It will be double again and will produce the four.
Sweeney spoke of being practical When it comes to producing projects, saying that she kept the Sony marketing team “awakened at night because I could not stop with ideas” around Anyone except you. She said she was every call and in text group discussions.
Sweeney said that she could not pay her bills without her brand agreement, including one with Miu Miu. (Arnold Jerocki / Getty Images for Miu Miu)
With the confidence of a seasoned Hollywood player, Sweeney said that she accepts roles – as in 2024 disappointing and Shewnew-it Madame Web – As a “construction element” to have your own projects carried out. “Everything in my career, I don’t only do it for this story, but Strategic commercial decisions“She said.” Because I did that, I was able to sell Anyone except you (And) Barbarella. “”
Sweeney’s business sense extends to money management. She was called a “Huge savings”, Explaining: “I’m not going to just spend money. I like to invest. I like real estate. I like to make, I hope, intelligent choices with the money I earn. ”
There is a personal reason behind it: Sweeney Parents went bankrupt When she was young. Despite her celebrity, she worries How much money she has entered and go out.
She said that if she did not take brand partnerships – like Dr Squatch but also beauty (Laneige) and fashion brands (Miu Miu) – on the side, on the side, She couldn’t pay her bills.
Sweeney’s business sense was congratulated not only by its Costars but also by leaders and collaborators. The leader of the Sony Pictures film group, Tom Rothman, called him a “Force of nature” And said the studio is fortunate to be in business with her. Jessica Goodman, whose novel of your They want them to be us is adapted in a Sweeney series, calls it “Very wise” With an ability to “get things done in a way that could surprise people”.
Jennifer Millar, the Sweeney talent agent for more than a decade, said, said “From the start, she knew what she wanted. She knew how she was going to get there, and she does it. »»
Sweeney is, after all, the same girl who, at 12, made a PowerPoint presentation To convince his parents to allow him to continue the theater. His terrain worked and borne fruit.
He is once again bearing her fruit because she transforms leering comments into a brand campaign of money for Soap, which led to her own product. And people turn him.