Starbucks wants to add a new menu for afternoon snacks – an excellent idea

Around 3:30 p.m. Most afternoons, I go into a complete raccoon mode looking for snacks – attacking my cupboards and fridge at home, or stealthily raising the offers in the office pause room, looking for something sweet / crunchy / salty / salty / affirming life.

Starbucks knows the connecting mode and wishes to extend its afternoon snack menu to serve these customers. CEO Brian Niccol said this week he looks Bring the “Aperitif” menu He has in his European locations in the United States. Consider the “aperivo” as a little at the end of the afternoon or Pré-Snack-Snack.

I say, with enraged enthusiasm (the rage here is purely metaphorical), bring it!

Verification of the current Starbucks snack menu

I ventured around 3 p.m. for a room Starbucks to see what was currently on the menu This would fill this late afternoon vacuum in my soul. What had he had already had, and what was missing in terms of “aperivo” type snacks?

I traveled the Online menus for Starbucks in a few European countries To see what we are missing in the United States. There is certainly a difference in food between countries.

The United Kingdom has a lot of sandwich options that we do not have, as well as a strange breakfast sandwich which seems to be just sausages on a bun (I am told that it is a classic British delicacy). France has much more beautiful pastry items, such as a “pistachio pyramid”, but, interesting, has no egg-based breakfast items. The Italian Starbucks locations have Cannoli (beautiful), a wide range of donuts and a grain bowl.

The most intriguing for me: Spain has a toast bagel or multigrain that you can order with oil, tomato and salt. Frankly, it seems incredible.

But by browsing these menus, I was not clear on the “aperitifs”. What Niccols might want to bring to America to serve from 2 p.m. to 5 p.m. What do some of these articles make them more appropriate for an end-of-day snack instead of one morning?

My afternoon in Starbucks – with snacks!

So when I got to my local Starbucks, I tried to find what could be considered a snack at the end of the afternoon based on the current menu. The shop was filled with children from the neighboring college who simply let out, get colorful frozen drinks.

I ordered a New drink “Spring Stelections of Starbucks“- A refreshment of lemonade to the Sage Blackberry. I must say, it was fantastic.

To taste a little more from the afternoon rate, I asked for a brownie (closed counters) then the Danish vanilla cream (also exhausted). I asked Barista what was the treat in the most popular afternoon, and she said the cookie with chocolate chips. I already had one, so I had the oven apple crescent to try something new. It was great.

I was particularly hungry, so I ordered the turkey pesto sandwich, which I also had before. After the other articles, which were quite good, the sandwich was a kind of failure. I haven’t finished it.

The thing I think the most corresponds to the invoice for an afternoon snack is the new spicy falafel pocket, which is a small envelope with falafel caps inside. It was too small to be a full lunch or a meal, but perfectly the size of a snack. He has scratched the itching for a salty snack which is not excited like fleas.

Niccol, who directed pizza reversals, Taco Bell and ChipotleExpressed his desire to bring Starbucks back to his roots as the right that people want to go out and relax – not just a place to pick up a take -out order (or use the bathroom).

Render Starbucks again

As adolescents in the late 90s, I remember days when Starbucks was a hangout. One of My first summer jobs were working in a Starbucks in the Massachusetts. Even then, I knew that he had a problem of atmosphere: his image in the popular conscience at the time was a pretentious chain that muscled mom-and-Pop cafes and forced customers to use ridiculous names for his sizes, as large and venti.

Food-sification of Starbucks In recent years, helped him lose the image of a place that served oversized slats to signify bosses – But it came at a price.

Starbucks crosses a little raw patch. Sales fell by 2% in the United States in the last quarter. The new CEO has major projects to change things, in particular to have Baristas handwritten messages on cupsAnd maybe this new late menu.

While I sat in my local Starbucks, sipping my drink and eating a snack at the end of the afternoon, it was really entirely pleasant. It was a sunny spring day, I was far from my computer. I generally do not dwell Starbucks Often, but that … it was good.

Do I aperitif? I was living a continental lifestyle? Maybe!