Jupiter, FL, December 12, 2024 (GLOBE NEWSWIRE) — SRM Entertainment, Inc. (Nasdaq: SRM) (the “Company” or “SRM”), a leading provider of licensed merchandise and memorabilia, announced today a major restock of its popular Sip With Me cups from a leading marine life theme park in Abu Dhabi and development of exclusive products for a groundbreaking year-round horror attraction in Las Vegas. These developments highlight SRM’s growth and strategic expansion into new markets and product categories.
The restocking of Sip With Me cups comes less than a year after the official opening of a marine life theme park and animal research, rescue and rehabilitation center located on Yas Island in Abu Dhabi, the capital of the United Arab Emirates. This premier theme park, owned and operated by Miral Asset Management under license from United Parks & Resorts, features eight immersive marine environments, or “realms,” that house interactive exhibits, thrilling rides and various dining options. The cups, depicting beloved characters like Shamu the Whale, dolphins and penguins, will be sold across the park’s various kingdoms, providing visitors with a unique and memorable souvenir.
“This new order is a testament to the quality and appeal of our Sip With Me cups,” said Rich Miller, CEO of SRM. “We are excited about our continued relationship with this world-class theme park and our contribution to its success.”
In addition to this restock, SRM is developing a diverse line of exclusive merchandise for a highly anticipated immersive horror experience in Las Vegas. This cutting-edge entertainment venue will offer an exciting variety of unique, horror-centric themed encounters. The attraction will be continually updated with must-see seasonal events and unique merchandise, ensuring a dynamic and engaging experience for guests.
SRM will create a unique range of merchandise for the attraction, including collectibles and memorabilia inspired by iconic horror films. The venture marks an important milestone for the company, expanding its product portfolio and tapping into the growing immersive entertainment market.
“This is an exciting new chapter for SRM,” Miller said. “We are leveraging our licensed product expertise to create unique and compelling products for this cutting-edge attraction. This partnership opens new avenues for growth and diversification, strengthening our leadership position in the entertainment products industry.
These developments follow SRM’s recent success in significantly growing its online sales on Amazon, with sales up more than 400% since September. This demonstrates the Company’s ability to adapt to changing market dynamics and capitalize on emerging opportunities across different sales channels. By strategically expanding its product offerings, distribution channels and market reach, SRM is well positioned for continued growth and success.
Looking ahead, SRM is actively seeking new partnerships and product lines to further expand its reach and capitalize on emerging opportunities in the entertainment products sector in 2025 to enhance shareholder value.
About SRM Entertainment, Inc.
SRM Entertainment designs, develops and manufactures custom products including toys and souvenirs for the world’s largest theme parks and other entertainment venues. Many of SRM’s creative products are based on award-winning, multi-billion dollar entertainment franchises and featured in popular films and books. SRM products are distributed worldwide at Walt Disney Parks and Resorts, Universal Parks and Destinations, United Parks and Resorts – SeaWorld, Six Flags and other attractions. SRM products are offered alongside popular rides and attractions at theme parks, zoos, aquariums and other entertainment venues. The SRM design team developed dolls, plush and specialty toys for one of New York City’s landmarks that features a popular holiday show. The SRM design team is recognized for creating popular products that have been successfully sold at specialty theme park events. Sip With Me mugs, patented exclusively by SRM, feature fun, kid-friendly zoo, sea and animal-themed characters, as well as licensed characters from The Smurfs, ICEE and Zoonicorn.
Caution Regarding Forward-Looking Statements
Certain statements contained in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may”, “will”, “expect”, “anticipate”, “aim”, “estimate”, “intend”, “plans”, “believes”, “is/are likely to”, “potential”, “continues” or other similar expressions. These statements are subject to uncertainties and risks, including, but not limited to, the risk factors discussed in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections. Forms 10-K, 10-Q and other reports. filed with the SEC and available at www.sec.gov. Although the Company believes that the expectations expressed in such forward-looking statements are reasonable, it cannot assure you that such expectations will prove to be correct, and the Company cautions investors that actual results may differ materially from anticipated results and encourages investors to discuss other factors that may affect its future results in the company’s registration statement and other documents filed with the SEC. Additional factors are discussed in the Company’s SEC filings, which can be found at: www.sec.gov. The Company undertakes no obligation to publicly update or revise any forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations occurring after the date hereof, except as required by law.
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