The playground for sport seems to grow per minute.
NFL teams are International governingEuropean football clubs are Cultivate their imprints in the United States and American female leagues such as Nwsl And Wgb are eager to add deductibles as their fandoms develop. Less traditionally popular sports as Formula 1 And sting also gain steam.
All the interests of fans, the brand and investors have made a “more professional” sports landscape and an assembly competition for the attention of fans, the directors of Deloitte, the directors and the managers wrote in the consulting firm in the consulting firm 2025 Global Perspectives of the Sports Industry. Here are some points to remember on how sports organizations can approach some major elements of industry, such as streaming offers and data collection.
Stream on: The broadcast of live sports is the standard nowadays, with more SVOD suppliers than ever for fans, as well as leagues and teams, to choose. As the authors of Deloitte note, “fragmentation is a persistent concern”, but new content and services continue to come.
The broadcasters and sports banners are increasingly adding shoulder programs such as podcasts and documentaries to their coverage, and some fans eat it: 40% of Zers and Millennials said that “they would like more documentary style content on sports and players during the offseason”, according to data from Deloitte Digital Media Trends.
Although there is still one relative lack From shoulder programming linked to female athletes, female sporting content is developing thanks to the introduction of new platforms such as the women’s Women’s sports network and iheartmedia Women’s sports audio network. According to Deloitte, there is also content on social media, considering more than 90% of the generation of Zers and millennials consume sporting content on the social, according to Deloitte.
To follow fans’ habits, the report notes that the leagues and teams should seek to find a balance between “monetizing their business, maximizing the payments of sports rights and the best interests of the fans they serve”, while relying on streaming and social content to create new fans.
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Data emptying: Collection and implementation of data, but not always at the top of the mind in the sports industry in past yearshas become a bigger priorityAnd as more and more sports organizations adopt the use of fans’ data for everything, from the improvement of places to secure new sponsorships, Deloitte expects that “access to data from significant and usable fans will become a major sales argument in the negotiation and structuring of these partnerships”.
Clean rooms, which are Already used In some large broadcasters such as Disney, can be particularly useful for sports organizations in their work with brands, because they allow both parties to share and analyze anonymized data, according to Deloitte. Leagues like the NFL and teams like the German football club FC Bayern Munich already have their own fans databases.
Although there are financial and technological challenges that support the integration of more data in sports sponsorships, the report suggests that this will be “a major objective for sports organizations during the coming year”.
Bop at the top? With the growth of existing leagues in the world and the emergence of news, the report raises the question of “the upper limit of attention and spending of sports fans”. Some more recent leagues could find their audience that fades this year, have written the authors of the report, but there are also opportunities for innovative sports organizations to grow.
“Has the company reach advanced sports?” The report requires. Not if sports marketing specialists have their way.