The media rights landscape is certainly more complicated than it appears at first glance. Late last year, the Premier League announced the biggest ever sports rights deal in the UK: a record national television deal worth £6.7 billion for the 2025 cycle -29, an increase of 4%.
However, as this will be spread over four years, rather than the traditional three, it will actually generate less each year (£1.67 billion) than in the cycle which ran from 2016 to 2019 (£1.71 billion pounds sterling). And with up to 100 more matches being shown live each year, next season’s £6m earned per live televised match will be far lower than the £10m in 2016-19, when just 168 matches were broadcast.
The fact that even the Premier League will earn less from its domestic media rights per match – and per season – than it did a decade ago, seems to reinforce the sense of a competition which – having existed for over 30 years – could have reaches its full potential. maturity.
Amazon has not offered to keep its unique Premier League package for the next cycle, preferring to focus on Champions League rights. Clubs’ hopes that dominant partners Sky and TNT would face serious competition from streaming services, driving up the value of rights, have not materialized. Add to that other economic and lifestyle factors, such as cost of living and illegal streaming, and the environment emerges as a challenge.
This perhaps explains why there is renewed pressure from some senior figures in English club football in favor of the current The 3 p.m. television cutoff will be removed on Saturday, external in the future.
Article 48 of the Football Association regulations – which prohibit the broadcast of any live football match between 2.45pm and 5.15pm – are there to protect spectators across the pyramid, but by releasing the 110 Premier League matches per season which stuck behind next season’s blackout would allow clubs to make a lot more money from selling their media rights.
“We have only recently finalized our domestic television rights deals, which brings us to the end of the 2028-29 season, and so the ink is barely dry on these deals,” the Premier League told BBC Sport, when asked what the future holds for him. 3:00 p.m., power outage.
“As part of our next round of deals, we have significantly increased the number of matches shown and our priority is to fully evaluate how these new arrangements work before considering what we do next.
“These agreements, which begin next season, reaffirm the Premier League’s support for Article 48, as a means of protecting the participation and attendance of grassroots players across all leagues. Anything beyond that “It’s all speculation at this point.”