Canberra, Australia,, March 24, 2025 / Prnewswire / – See Limited Machines (Objective: See, “See the machines” or “Company”), the Advanced IT vision company that designs operators’ surveillance systems supplied by AI to improve transport security, is pleased to announce the appointment of the appointment of the appointment of John Noble As director of technology, in force immediately.
In this newly created role, John will direct the technological strategy of machines, innovation initiatives and the development of advanced products, ensuring that the company is well placed to react to the acceleration of the regulatory impetus as an increasing number of OEMs and transport operators in Europe are required to improve safety by adopting drivers monitoring system technology (DMS).
John has occupied a range of engineering roles within the vision of machines in the past 20 years and is an expert in systems engineering, R&D, engineering management, computer vision, integrated systems and is chairman of the company’s IP committee. At the same time, he has spent decades working in a range of commitments intended for customers in the various commercial divisions of machines, which means that it brings unique ideas that will position the company to successfully exploit the growing DMS adoption as the transport safety regulations increase.
As part of a broader strategic reorganization of the business management structure, Dr. Mike LennéA global authority recognized on human factors and security has been appointed as responsible for the inaugural security of machines. Taking the extraction of almost 30 years of experience at the forefront of research and the implementation of human factors, Mike will lead efforts to deepen and further develop the global partnerships of machines with customers, research and technological partners, regulators and security groups, establishing close relations that will advance the continuous growth of the company’s revenues while rendering the roads and the world.
Paul McGloneCEO commented: “John brings in -depth technical expertise to his new role which aligns perfectly with our objective of shaping the future of transport and returning more people in complete safety. Having worked for decades in the field of engineering management, it is particularly well equipped to improve the way in which we conceive, develop and deliver our technology. At the same time with the appointment of Mike as a security manager, our company The childbirth and our basic mission of the mission of improving the improvement of the improvement of exhibitions. “
John NobleCto Added: “We have an incredible pool of talents to see machines, and I am delighted with the opportunity to lead our technical team. We will empower our experts, and therefore our customers, by refining our proven engineering processes to reflect the growing role of AI and synthetic data in our products and to better support fast and iterative delivery. I can’t wait to defend our quality reputation and make sure that we are considered an open and collaborative partner.“”
Seeing machines obtained 18 car programs with 11 OEM, totaling an initial turnover of $ 392 millionWith the majority which should be recognized by 2028. The company has more than 2.88 million cars in production in 8 programs with large brands like General Motors, Ford, Mercedes Benzand BMW.
See the Guardian technology on the secondary machine of machines protects more than 1,100 worldwide transport and logistics fleets, after having traveled more than 19 billion kilometers reducing risky driving behaviors linked to fatigue and distraction. In aviation, the 10 million dollars The collaboration with Collins Aerospace is progressing, making the development of the launch product progress and positioning the company as a leader in this growing industry.
About see the machines (objective: see), a global company founded in 2000 and its headquarters Australiais an industry leader in vision -based surveillance technology that allows machines to see, understand and help people. See the technological portfolio of Machine AI algorithms, integrated treatment and optics, electrical products that need to provide a reliable real -time understanding of vehicle operators. The technology extends to the critical measure of the place where a driver looks, until the classification of his cognitive state as applied to the risk of accident. The reliable “driver’s condition” is the final purpose of drivers (DMS) monitoring technology. Seeing the machines develops DMS technology to stimulate the safety of the automobile, commercial fleet, all-terrain and aviation. The company has offices in Australia,, USA,, Europe And AsiaAnd provides technological solutions and services to industry leaders in each vertical market. www.seeingmachines.com
Source Seeing Machines Limited
