The city of Sacramento has taken a step towards expanding areas where people can drink alcohol in order to strengthen the entertainment game in three key areas in the city center. The director of the night economy of the city of the Office of Nighttime Economy (UN) made the case during the meeting of the Municipal Council of Tuesday for Sacramento to adopt a prescription. According to the city documents, entertainment areas are areas authorized by state law – which can be created by the local order – allowing the consumption of alcoholic beverages in public streets, sidewalks or public rights, next to it and during special events. “In accordance with SB 969, after the creation of an entertainment area, consumers of consumers, alcohol drinks and alcoholic drinks) vineyards and appreciate them in common areas such as places, sidewalks and streets during certain hours. have established entertainment areas. would help support jobs and generate income in downtown Sacramento. Before Tuesday’s meeting, the member of the downtown council, Phil Pluckebaum, said that he was supporting the idea with all my heart and had seen it as an opportunity to strengthen the downtown business community, which are sometimes excluded from events. See more in the video below: Mike Testa, from Visit Sacramento, also supported the idea of bringing entertainment areas to the city. “When you can walk in the event, when you are not embarrassed by fencing and other things, this allows you to be exposed to other companies, other restaurants,” he said. “We found that when people can circulate and move, it really increases income, not only for the event, but for companies surrounding the event.” Testa said he had studied what was done with the concept in San Francisco, where companies reported enormous sales during events in the area. “We are a city of the event,” said Testa. “It looks like the next step. This is what big cities do, and I think we are at this level.” The city staff worked with the partnership of the downtown San Francisco to prepare for Tuesday’s meeting. The president and chief executive officer, Robbie Silver, spoke with Kcra 3 before the vote. “These festivals and events that bring people in the city center after Pandemic really create an economic impact on bars and restaurants that continued to fight after the post-pandemic,” said Silver. “We would be delighted to see more entertaining areas happening throughout the state.” According to the partnership of the downtown San Francisco, four activations in the front Street corridor attracted 21,000 participants and brought record sales to inherited companies. A company indicated that during the celebration of Oktoberfest, sales were 10 times an average Friday evening, noted the partnership. See more coverage of the best California stories here | Download our application | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel
The city of Sacramento has taken a step towards expansion of areas where people can drink alcohol in order to improve the entertainment game in three keys to the city center.
The director of the night economy of the city of the Office of the Nocturnal Economy (UN) argued during the meeting of the Municipal Council of Tuesday for Sacramento to adopt a prescription, which would modify the city code and would create what are called entertainment areas.
The council unanimously approved the ordinance.
According to City documentsEntertainment areas are areas authorized by state law – which can be created by local prescription – allowing the consumption of alcoholic beverages in public streets, sidewalks or public rights, next door and during special events.
“In accordance with the SB 969, after the creation of a directory area, consumers can buy open container drinks (alcoholic drinks on obligation) in license bars, restaurants, breweries and streets and enjoy them in common areas such as places, places, approved special event permits”. The file of the city of Sacramento indicates.
A specific management plan will be drawn up to regulate the operation of each area with the comments of municipal agencies, participating companies and community stakeholders in order to ensure public security.
Already, the cities of San Francisco and Santa Monica, for example, have established entertainment areas.
Sacramento plans to set up entertainment areas designated as follows:
- Animation zone 20th and k Streets: 20th and k Streets
- Ali Youssefi Square Entertainment Zone: Ali Youssefi Square and the adjacent district, including K Street between the 7 and 8th streets
- Entertainment zone of the Congress Center: Zone surrounding Safe Credit Union Convention and Performing Arts Center
The only Sacramento office said that the established entertainment areas would help support jobs and generate income in downtown Sacramento.
Before Tuesday’s meeting, the member of the downtown council, Phil Pluckebaum, said that he was supporting the idea with all my heart and had seen it as an opportunity to strengthen the downtown business community, which are sometimes excluded from events.
See more in the video below:
Mike Testa, from Visit Sacramento, also argued the idea of bringing entertainment areas to the city.
“When you can walk in the event, when you are not embarrassed by fencing and other things, this allows you to be exposed to other companies, other restaurants,” he said. “We found that when people can circulate and move, it really increases income, not only for the event, but for companies surrounding the event.”
Testa said he had studied what was done with the concept in San Francisco, where companies reported enormous sales reinforcements during area events.
“We are a city of events,” said Testa. “It looks like the next step. This is what big cities do, and I think we are at this level.”
The city staff worked with the partnership of the downtown San Francisco to prepare for Tuesday’s meeting. The president and chief executive officer, Robbie Silver, spoke with Kcra 3 before the vote.
“These festivals and events that bring people in the city center after Pandemic really create an economic impact on bars and restaurants that continued to fight after the post-pandemic,” said Silver. “We would like to see more entertaining areas happening throughout the state.”
According to the Downtown San Francisco Partnership, four activations in the front street street attracted 21,000 participants and brought record sales to inherited companies. A company indicated that during the celebration of Oktoberfest, sales were 10 times an average Friday evening, noted the partnership.
See more coverage of the best stories from California here | Download our application | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel