One year in And Michelle Gass has refined Levi Strauss The leadership structure of & Co. taking into account the rationalization of decision -making and the acceleration of the development of the company.
GASS, who became president and chief executive officer of the company based in San Francisco in January 2024, pushed Levi’s to become “a life -class life retailer”.
It is a trip in which society has been for more than a decade, because it has extended beyond its traditional male jeans nucleus by reinforcing the offers in summits and women and by moving its own Stores and electronic commerce.
Now Gass displays the approach.
“Success is based on the clarity of the objective and the ability to adapt, and that is exactly what we do – aligning our structure with our strategy to stimulate sustainable and profitable growth,” said the CEO.
“We have formed an agile, concentrated team ready to perform on our strategies while keeping our consumer at the heart of all this,” said Gass. “By putting our fans at the center of each decision, we feel Levi is not only as a denim chief, but as an emblematic lifestyle brand for future generations.”
Last year, Levi sales increased by 3% to $ 6.4 billion with adjusted margin for adjusted profits before interest and taxes of 10.2%. But Gass seeks to build the company up to $ 10 billion in sales with an ebit margin of 15%.
Here, the C-Suite changes intended to help go there faster.
- The product manager, Karyn Hillman, was responsible for merchandise as well as design and now supervises “global vision, priorities and the roadmap for Levi’s and the brand products”, according to the company.
- Jason Gowans is now the chief of technology as well as the digital director, giving him the surveillance of business technology and a better perch to “rationalize the processes and unify the data”.
- The financial director and growth, Harmit Singh, also oversees Levi’s transformation program and will work to “accelerate improvements in the structural economy of the company”.
- The commercial director, Gianluca Flore, collects licenses and planning of the company, allowing him to “stimulate the stricter alignment between sales and stocks, the directive assortment and the responsibility for stock management”.
- Bernard Bedon, a former Nike Inc. executive, was hired as Director of Human Resources, from March 3 and reporting to Gass. At Nike, it was a main trading partner of human resources supporting more than 81,000 employees.
- And operations director Liz O’Neill withdrew from the company after almost 12 years. His post will be replaced by a new chief officer of the supply chain.