After five years, he finds it difficult to keep the doors open, the owner of a restaurant in Alentown and the entertainment center ends for the last time.
“The good side is that I do not look at the sewers every month with losses,” said Terry Ellis, who can’t wait to spend time with her 2 year old grandson.
Ellis’s affairs, the Bar and grill At 2805, Lehigh Street in Allentown, will hold its last day of operation on March 30, he said.
In addition to the bar and menu options such as wings, burgers, fish and chips, the restaurant also presented golf simulator berries and other virtual games such as baseball, hockey, football and carnival games.
Ellis, who lives near Wind Gap, opened the Sweet Spot in 2019 and Facing the closure in 2023 Due to the Pandemic COVID-19.
He said that just a few days before the planned closure that year, a group he refused to appoint to buy the business and let him continue to work.
This group finally fell, but with the changes that the restaurant has in the meantime, in particular to save money when it abandoned the Topgolf brand for golf simulators, Ellis said that the Sweet Spot had done a little before the companies fell as costs increased.
“Financially, that didn’t make sense to continue,” he said.
A great reason for that, he believes, is marketing. The Sweet Spot invested massively in advertising when it was opened for the first time, but the COVVI-19 pandemic made this investment “without value” because the restaurant could not lead business safely until months later.
Consequently, Ellis said, he had never really had the resources necessary to redo marketing, which worsened with the announcement of premature closure in 2023 which also affected pedestrian traffic.
“Our customers seem to love the place, right?” He said. “Everyone says it’s an excellent installation, they love it and the games are great, the food is incredible, but we just couldn’t seem to get this word out enough for it to work.”
Despite the lack of success, Ellis appreciated the support that Lehigh Valley’s customers have brought and miss the people he met.
“It’s soft-amer,” he said. “Construction of many good relations with the community and with staff, it is therefore difficult to give up these relationships, especially since I do not live in the region. I won’t see people at all, right? I hope. I hope to see them in the world, but it’s one of those things where … it’s the difficult part, right?
Ellis said he knew who will be the next tenant but has refrained from naming them.
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Lehigh Valley Retail and News restaurant in short
Pickleball franchise Pickleball Kingdom In October will open at the Whitehall Square shopping center at 2180 MacArthur Road in the canton of Whitehall. It will accommodate 14 interior shortsCoaching, youth programs, leagues, tournaments and other events.
Cinnamon roll store Dough Open in early January at 118, rue Northampton in Easton. It serves Over 20 cinnamon roller flavors as well as brownies, cannolis and cookies with gluten -free options.
The denim clothing chain Lucky brand will Close its only location of Lehigh Valley March 31 in Saucon Valley Promenade in the canton Upper Saucon.
Halal Food Express Open last Saturday at 390, Larry Holmes Drive in Easton, where he offers sets, fried chicken, burgers, cheeses, gyrosals, envelopes, salads, wings and fish dishes.
The pottery painting franchise Color me mine will move your studio from 25 E. Third St. in Bethlehem Saucon Valley for the second quarter of this year. Located next to the batch microcyer, customers can choose from a selection of non -painted parts such as plates, cups, bowls and figurines before personalizing them with their own conceptions and colors.
In other news
The Celtic Theme Gift Boutique Donegal square At 534, rue Main in Bethlehem won an “Excellence in retail” prize from North American Celtic Trade Association, a press release announced.
“The price is awarded to an Irish or Celtic store in the United States which provides the highest quality goods designed in Ireland and the British islands,” said Donegal Square Neville Gardner in the press release.
With his wife Linda, Gardner opened the store in 1985 at the Sun Inn court and bought his current site in 1996.
Crayola brings eight retired colors, which are available for purchase now at Crayola experience, 30 square center in Easton.
The colors of return and the years they have stopped production are Dandelion, 2017; Blizzard Blue, Magic Mint and Mulberry, 2003; And red orange, purple blue, lemon yellow and gross umber, 1990. They will be available this spring until the end of the year.
It is the first time in the 122 years of history of the company that it has brought back from colors to retirement, said the company.
Retail Watch is a weekly column covering the news of retail and restaurants in the Lehigh Valley. Do you have a question, a tip or want to see something in the region? Contact the retail journalist Graysen GOLTER at retailwatch@mcall.com.