Publicis Media Has a different game to play with regard to female sports.
The Publicis Group’s media investment unit unveiled on Tuesday the launch of Women’s Sports Connect, a new offer made via its Publicis sports agency which uses agreements to buy certain types of inventory of ads as well as financing of Original content to help advertisers get positions in sports and programming were centered on female athletes. The offer is revealed as the interest increases in the leagues such as Wgb And Unrivaled as well as female university basketball.
“There is a lot of chatter on the market on the disparity between the sporting investment of men and women and how to achieve equity, but no one really deals with the critical question of fragmentation through the female sports inventory” , said Talia Raviv, world CEO, Publicis Media, in a declaration. “In order to transfer a larger investment towards female sports, we need a way to aggregate stocks and allow investments on a scale, and Women’s Sports Connect the fact for our customers.”
Other buyers of eminent media, Including the WPP grouphave tried to facilitate the purchase process of inventory of ads in female sports. Games tend to spread among a wide variety of points of sale and do not obtain the hours when men’s leagues obtain most of the points of sale devoted to sports. This can make it difficult for advertisers to obtain the scale they need to make their investment in worth it.
Female sports are expected to reach $ 1.28 billion in world income, according to a Deloitte study.
In addition to tightening the commercial inventory, Publicis intends to offer advice related to the strategy and measure of the efficiency of advertisements and to make available to media opportunities exclusive to customers.
Some of the projects in which Publicis Media have invested include “Women’s Sports Now” by Roku, a weekly discussion series and a new program of student-athlete under development by NBCuniversal and The Gist, a sports point of sale led by Women, to provide a college athletes with experiences and programs related to possibilities of names, images and resemblance and professional development.
Women’s Sports Connect also offers leading streaming and linear stocks thanks to a partnership with Disney Advertising. “The future of sports is rewritten, and those who do not invest in female sports will be on the sidelines,” said Rita Ferro, Disney Advertising World President, in a statement. “Thanks to our long -standing relationship with Publicis, we collaborate on a framework so that brands engage in authentically, large -scale sports. With the best content of Disney in class, powerful public ideas and distribution scale, we make sure that female sports obtain not only the visibility they deserve, but stimulate real commercial results for advertisers. “”
Women’s Sports Connect is available for all Publicis Group customers and includes assets in professional and collegial sports. “We are incredibly delighted to provide our customers with rich opportunities that include the best of female sports and to help them reach this precious and widely unexploited audience,” said Jon Tuck. President of Publicis Sports, in a press release.