AS High-Level Technologies continues to Evolve, Considering How Companies Interact and Perform With Evolving High-Level Technologies Remains To Daekwan Kim, The Spencer-Feheley Mba Professor in the Dr. Persis E. Rockwood School of Marketing at Florida State University Business college.
With experience in multinational companies, information technology and marketing strategies, Kim went to the University of Vaasa in Finland last to work on his question and lead the first phase of a new research project. He did this through the Fulbright-Naniverse of Vaasa Scholar Prize, which allows researchers to conduct research and teach at university.
“I have thrown a lot of Fulbright programs, found the program at the University of Vaasa and thought:” Wow, I shouldn’t look further “,” he said. “It was the perfect school.”
The Fulbright-University of Vaasa Scholar Prize is open to researchers in the fields of accounting, communication, finance, management, marketing, technology and innovation. In addition, the University of Vaasa offers three multidisciplinary research platforms at VAASA Energy Business Innovation Center (VEBIC), in digital economics and innolab innovation and entrepreneurship.
Kim has chosen to become international after realizing that the content of his course and research interests could benefit from a direct interaction with the subjects they involve.
“I thought that, before it is too late, I will go abroad to extend my perspectives and my research base,” said Kim.
The trip did that exactly. Thanks to the exploratory model of European research methods, KIM was able to interact and learn from local managers in high and high -tech startups – factors which it highlights as a key to the choice of Finland as a location study site.
“European schools are known for more exploratory studies rather than empirically studies, so they do a lot of literature journals to find new ideas,” said Kim.
The exploratory research model implies a qualitative approach to study the areas in which there is little prior knowledge to assess the potential variables and solidify a research question. He found the most equipped method to manage his study.
Kim was particularly attracted to the “Industry 4.0” startups in the city of Vaasa. Industry 4.0, also known as the fourth industrial revolution, refers to the next phase of industrial progression with technology such as artificial intelligence and 3D printing. Traveling to Finland gave easy access to Kim to a world of insight on industry 4.0.
“Vaasa is a relatively small city, with around 70,000 to 80,000 people in the region, but the city also has many startups and businesses that do business there,” he said. “Most of them work on advanced and very advanced technologies, and I could easily exploit the industries of industry 4.0 in the Vaasa region and Finland more broadly. Given the population of the city and the country, it was very impressive. »»
Finally, the accent put by the University of Vaasa on innovation, technology and entrepreneurship was aligned with the orientation of Kim’s search, cement of his choice to study in the institution.
“From top to bottom, everyone is talking about these three things, so the University of Vaasa had a perfect culture that corresponded to my research program,” he said.
In addition to obtaining critical perspectives, Kim also widened his own perspectives after immersing himself in Finnish culture. He even experienced a change in taste preferences after trying salmon soup, a popular cultural dish, although he does not previously like salmon.
“I could have a salmon soup every day, three times a day, seven days a week, no problem,” said Kim.
Kim finished the first phase of research throughout his trip and now plans to create a research model for empirical tests.
“We can expand our experiences in different countries and different cultures,” said Kim. “It is definitely an excellent opportunity for all researchers in any field, not just in business.”
The Office of Educational and Cultural Affairs of the US State Department recently recognized the FSU as aFulbright first -rate institution Among the national colleges and universities with the greatest number of teachers and administrators selected for the Fulbright US Scholar program.
If you are a faculty Interested in applying for a fulbright, contact PEGGY WRIGHT-CCEVELANDfaculty development director, mwrightc@fsu.edu. If you are a undergraduate Interested in applying for a fulbright, contact Jesse WielandAssociate director of National scholarship officehas awieland@fsu.edu. If you are a diploma Interested in applying for a fulbright, contact Keith McCalldeputy director of Office of Graduate Fellowships and Pricehas kmccall2@fsu.edu.
To find out more about the FSU College of Business, visit Business.fsu.edu.
