The second annual Power of Women’s Sports, presented by Elf Beauty on June 24 in London, highlighted the way in which female sports stimulate innovation, inclusion and economic growth in the long term.
The summit, produced by Billie Jean King Enterprises and organized by the International Anchor of Sports CNN Amanda Davies, brought together leaders of the worlds of sport, business and philanthropy.
Those who joined the founder of WTA, King as key participants, understood the beneficent Melinda French Gates, the American businesswoman Michele Kang and the famous human rights defender Malala Yousafzai, the youngest winner of the Nobel Peace Prize.
“The success of female sports is not theoretical – it happens now,” said Kang, owner of the London City Lionesses Football Club. “In football, rugby, tennis and beyond, the results are clear: investing in women leads performance, building passionate fans and shaping the future of sport.”
French Gates, PhilanthropE and founder of Pivotal, a group of organizations working to accelerate social progress, has echoed the feelings of Kang.
“When we invest in women around the world, we free a cycle of prosperity that benefits everyone-families and communities are healthier and economies thrive,” she said. “It is time for the world to stop seeing the potential of women as an sidenot and recognized it as the main event.”
Among the highlights of the day, Malala and her husband, ensuring Malik, announced a new initiative called RECSH, which was two and a half years. Their goal is to promote investment in female sports, especially in the world regions where girls have no opportunities ready to play.
Malala explained: “We aim to fundamentally modify the property of the female sport industry, from the land to the owner’s box, while simultaneously looking to advance gender equity.”
Reflecting the growing popularity of the female leagues through sports, the event also features Kendall Coyne Schofield, the Olympic gold medalist for the American team and the Captain of Minnesota Frost, and Jenna Schillaci, former captain of the Tottenham Hotspur Football Club club.
But the role of pioneer that women’s tennis played for more than half a century was, without surprise, a recurring theme of the day.
In addition to King, the speakers of the tennis family included Portia Archer, CEO of WTA, Kerstin Lutz, CEO of BJK Cup Limited and Ilana Kloss, president of BJK Cup LTD and one of the founding members of the WTA.
“We are proof that progress is not only possible – this is already happening,” said Kloss. “Basic programs in the global finals, we see a powerful change that has been expected for a long time.”
Point the trophy that bears his name, King added: “This cup is more than tennis. It is a question of opening doors-on and off the field and giving girls a vision of themselves that they might never have imagined. ”