India has always excelled in the art of narration, capturing generations with its timeless epics, like Ramayana and Mahabharata. Our stories extend beyond the stories and serve as cultural cornerstones, shaping the way we perceive the world, express creativity and inspire generations of artists and visionaries. This passion inherent in narration has become a powerful creative aspiration – which now stimulates the emergence of India as a global media power.
The first world audio-visual and entertainment summit (waves), During May 1 to 4, India at the central stage of world creativity. Conceptualized under the direction of the Prime Minister (PM) Narendra Modi, Waves is a transformative movement which will redefine the landscape of the media and entertainment (M&E). While the India mergers and acquisitions industry approaches ₹2.7 Billions, Waves 2025 reports our intention to lead in creativity, innovation and entrepreneurship.
The landscape of content creation from India has gone from traditional media to a filial and digital ecosystem, expanding global connections thanks to streaming services, social media and emerging technologies. Government initiatives such as incentives for the production of foreign films in India, co -production agreements and the film facilitation office (FFO) strengthen India’s position as a favorite destination for global creators.
Waves 2025 represents the dawn of a new era for the media and entertainment industry in India. By bringing together innovators, decision -makers, artists and industry leaders around the world, the summit promotes a collaboration environment that will reshape the way entertainment is created, distributed and experienced.
At the heart of this transformation are initiatives like Wavex 2025 and Waves Bazaar. Wavex 2025 allows startups to work in emerging technologies such as play, animation, extended reality (XR), generator AI and new generation content platforms. This initiative creates a launch for startups to present their ideas, receive mentorship and obtain funding thanks to interactions with rapid venture capital and investors. On the other hand, Waves Bazaar serves as a dynamic electronic market designed to connect creators, buyers and sellers. With more than 5,500 buyers, 2,000 sellers and 1,000 recorded projects covering a film, a television, games, advertising, etc., the bazaar is a space for transparent collaboration and the discovery of opportunities. The matchmaking powered by AI guarantees that projects and professionals find the right connections, promote innovation and stimulating the growth of the creative economy. These platforms are more than motivated by events – these are transformative ecosystems that will continue to have an impact on the M&E sector long after the end of the waves. This will be another important step in India’s digital public infrastructure.
The young people of India – our greatest demographic advantage – deeply benefit from the Waves initiative. With an average age of 29 years, India is not only the youngest country in the world, but also the most dynamic in terms of creativity and innovation. Waves 2025 place young people at the forefront of his vision, creating skills development, entrepreneurship and global collaboration.
The Create in India Challenge is an example of this commitment. With around 1,000,000 registrations, including more than 1,100 international participants, the challenge attracted a various talent basin wishing to present their creativity. The finalists, who are now part of the creation, will receive unrivaled opportunities to connect with industry leaders, attend the masterclasses and obtain a global exhibition.
In addition, the creation of the Indian Institute of Creative Technologies (IICT) in Mumbai marks a monumental investment in the future of Indian youth. As a global center of excellence for skills development and innovation, the IICT will fill the gap between creativity and technology, ensuring that young Indians have the expertise to meet the growing requests of M&E industry.
The summit will also showcase the global media dialogue, bringing together an unprecedented gathering of world leaders, decision -makers, artists and industry professionals. This dialogue does not only concern discussions; This is action – the development of international collaboration strategies, ethical practices and innovation. The planned interactions of CEOs and industry stakeholders with the PM should set the tone for impactful partnerships that will benefit India for the years to come.
Waves 2025 is a jump towards the realization of the vision of India by Viksit Bharat, a developed nation leading the world in creativity and innovation. By promoting diversity, by progressing technology and empowering young people, it positions India as a talent center capable of sustainable development in the creative economy.
The event is a strengthening of the infinite possibilities that the creative industry has to offer. This is an opportunity to present his unrivaled talents, his technological prowess and his cultural wealth. It is a testimony to India’s vision to redefine the global creative ecosystem by the confluence of tradition and technology.
The Murugan is Minister of State for Information and Dissemination and Parliamentary Affairs. The views expressed are personal