Pophouse Entertainment, the Swedish-based musical investment company, co-founded by Björn Ulvaeus from Abba, raised more than 1.2 billion euros ($ 1.3 billion) for its first fund.
The company based in Stockholm announced Monday March 31 Pophouse Fund I pupil 1 billion euros ($ 1.1 billion), reaching its hard ceiling and doing it, Pophouse, said: “One of the greatest investment capital funds for the first time in the last decade”.
Pophouse said he had obtained a 200 million euros ($ 216 million) through dedicated co-investment vehicles, “offer investors the possibility of investing alongside the fund And Participate in selected transactions ”.
The fund will be used to acquire musical and IP catalogs.
Pophouse said that he had already deployed around 30% of the fund via partnerships with artists such as American Rock Band KISSPop singer Cyndi Lauperand Swedish electronic dance music artists Aviciii And Swedish house mafia.
The firm said it was pursuing additional partnerships with “some of the most recognizable and unbearable names in the world in the world music industry”.
Pophouse, founded by Abba Björn ULVAEUS and founder of EQT Conni Jonssonis led by the CEO Sundinand chaired by Lennart BlecherHead of EQT of real active ingredients.
Sundinformer managing director of Universal music Sweden and president of the Nordic Universal Music Region are described by Pophouse as “the first director of the label to associate with SpotifyAnd signed Avicii when he was still an unknown artist.
Meanwhile, Pophouse said today that Lennart Blecher “Experience and strategic information will be invaluable while Pophouse enters a new phase marked by this successful fundraising”.
Pophouse said he uses what he describes as an “artist -centered” approach to invest in targeting three essential rights in musical investment: publication rights, registration rights and zero rights (name, image and resemblance).
Beyond the property of the passive catalog, Pophouse says that it focuses on creating value for its artists and investors thanks to the application of acquired IPS. Pophouse has launched immersive experiences such as ABBA trip,, A concert featuring digital avatars of the Swedish pop group, and THE Avicii experience,, A tribute to the late Swedish DJ.
“We re -watch the entertainment industry by applying an active and added approach that unlocks future generations for the Fandom.”
Conni Jonsson, Pophouse
The increase in capital occurs while investors are seeing more and more musical rights as attractive investments.
Pophouse said that it “challenged the difficult environment for private capital increases and attracted a diversified and prestigious global investor base”.
According to Pophouse, this includes “the main retirement funds, the allocations, the individuals in Haute Noue, the family offices and the sovereign funds, all attracted by the single investment strategy and focused on the artists of the value of Pophouse”.
“Faced with unprecedented disturbances caused by streaming and technology, music intellectual property presents a differentiated life opportunity for investors,” said the co-founder of Pophouse Conni Jonsson. “We re -watch the entertainment industry by applying an active and added approach that unlocks future generations for the Fandom.”
“By investing in the publication, the registration and the rights of the brand, Pophouse has created a unique perspective not only for investors but also for artists, by allowing them to explore and amplify their inheritance to new generations of fans.”
Johan Lagerlöf, Pophouse
Johan Lagerlöf, Pophouse director, added: “By investing in the publication, registration and the rights of the brand, Pophouse has created a unique perspective not only for investors but also for artists, allowing them to explore and amplify their inheritance to new generations of fans.
“We would like to thank our investors for the confidence they have placed in our investment and world -class creative teams, and we are impatiently awaiting the exciting journey to come while we continue to associate with more pre -eminent artists in the world.”
“The increase of more than 1.2 billion euros for our first collection of funds is an extraordinary stage which firmly establishes Pophouse as a world leader in musical investment.”
Natalia Fontecha, Pophouse
Natalia Fontecha, partner and head of lifting relations and capital investors, said: “Reading more than 1.2 billion euros for our first fundraising is an extraordinary stage which firmly establishes Pophouse as a world leader in musical investment.
“I could not be more proud of the dedication and the diligence of our team, and I master our sincere gratitude to our investors for their confidence and their partnership.
“While we look to the future, we are committed to stimulating innovation and breaking creative and technological boundaries, redefining the landscape of entertainment in this transformer era for music while providing attractive yields for our investors.”
THE AbbaJourney Series of concerts, launched in May 2022, have digital versions of the emblematic Swedish pop group occurring seven nights per week in their tailor -made ABBA arena of 3,000 places located in eastern London.
In 2023, Aniara Ltd.the portfolio company based in the United Kingdom for Abba Voyage, reported a profit before tax of GBP 6.07 million pounds sterling ($ 7.5 million), compared to 2.99 million pounds sterling in 2022. Turnover for 2023 Rose 6.7% in annual shift has 103.67 million pounds sterling ($ 129 million).
Abba Voyage attracted 1 million visitors, 20% which had traveled from the outside of the United Kingdom, during its first year. The concert experience was created with Agnetha Fältskog, Björn Ulvaeus, Benny Andersson And Anni-Frid Lyngstaddirected by WALSH BAILLIEand produced by Svana Gisla And Ludvig Andersson.
Last year, Pophouse acquired The song catalog, plus the name, image and resemblance rights of the legendary rock group KISS. Embrace in partnership With the Swedish company on an avatar concert with digital versions of themselves, similar to Abba Voyage.
