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You are at:Home»Entertainment»Pop-up entertainment district regulations bring dynamism, the concept of giant patio in the city center
Entertainment

Pop-up entertainment district regulations bring dynamism, the concept of giant patio in the city center

June 1, 2025004 Mins Read
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The new pop-up entertainment districts make dynamism in downtown Edmonton, thanks to a new regulation and a ready-to-use thought by the Edmonton Downtown Business Association.

Every Saturday from here the Thanksgiving weekend, for example, there will be at least a place and a time when you can walk with a beer and a dog in the heart of the city while sailing on the market premium.

This is the extension by the Edmonton Downtown Business Association on the city center of the farmers market, gracked with a special license closing the road and transforming all this multi-block section “pedestrian” of 104 Street by Kelly’s Pub into a giant patio on Saturday from 10 a.m. to 3 p.m. in the market season.

“What we are really trying to achieve here is to continue supporting our businesses and making Edmonton Downtown a dynamic place. It is really great to see that our companies can now sell more of their products to all buyers, not just those who want to enjoy their terrace or inside the restaurant,” said Quinn Phillips, director of marketing and communications for EDBA.

    Buyers are walking in front of the tents of the farmer's market in downtown Edmonton on 104 Street on Saturday May 31, 2025.    Buyers are walking in front of the tents of the farmer's market in downtown Edmonton on 104 Street on Saturday May 31, 2025.

Buyers are walking in front of the tents of the farmer’s market in downtown Edmonton on 104 Street on Saturday May 31, 2025.

“It gives people the opportunity to take a cocktail somewhere, then go out in the streets and drink it in the entertainment district,” said Phillips.

“I think each company is really excited because it falls into the region and increases dynamism in the region. I think everyone is very excited to see it happening and continues to create different ways so that people take advantage of the city center. ”

If a company wants to organize a street event, it can request a road closure (with approval of the city), then the model of the entertainment district can be implemented.

For example, the new regulation means that the Edba Winterval festival can go from an outdoor coffee with a unique seller with a steady patio where existing brick and mortar companies can sell their drinks so that people can take advantage of it because they wind the street in search of hand beard balm, craws claws, hook hook, or perhaps the track track).

Orientation messages (real articles, not social networks) point to strollers in the direction of local restaurants.

Based on the pilot project last year at Rice Howard Way, Phillips estimated pedestrian traffic at 230 people per hour – which would bring around 20,000 buyers by the end of the farmers’s season.

“And yes, we are the only market of producers respectful of city dogs,” she said.

There is an informal dog census on the site, she said.

    Adrian Ventlage, with its friendly white dog, passes in front of the tents of the farmer's market in downtown Edmonton on 104 Street on Saturday May 31, 2025.    Adrian Ventlage, with its friendly white dog, passes in front of the tents of the farmer's market in downtown Edmonton on 104 Street on Saturday May 31, 2025.

Adrian Ventlage, with its friendly white dog, passes in front of the tents of the farmer’s market in downtown Edmonton on 104 Street on Saturday May 31, 2025.

Adrian Ventlage was there with his friendly white dog named after a certain European dictator because of his stain of black “mustache” under the muzzle.

“Hitler” The dog wore a jersey of the oilers – a legitimate fan.

“He went there all the season,” said Ventoring.

The status adapted to market dogs was a disagreement for the family walk on Saturday from the family.

“This is what attracted us,” he said.

A small rescue puppy looking for black burrow in an McDavid jersey, Chewy (short for Chewbacca) was with shiny eyes and eager to explore with its owner, Gord Smith.

Smith describes himself as a “hardcore resident in the city center”. He likes to be close to the Rogers Place ice rink – and that the new “District” of the under license is suitable for dogs.

“I just think it’s wonderful. It makes things much easier,” he said.

The concept of the entertainment district continues in Rice Howard Way on specific days.

As director of the city of Edmonton for the city center economy, Jenny Baker appreciated additional pedestrian traffic on the street, which was temporarily closed for the event.

“Our large engine has an economic impact on local businesses. We are still working on revitalizing the city center, and driving more traffic towards local businesses that have invested in the street is really important for us,” said Baker.

“We already have visitors who go to the market.


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