All this occurs while the servers assigned to each section take control of food and drinks which will be delivered directly to your seat.
It is a feeling of VIP style that you generally do not get in a sports bar (or even a game).
“We offer a high experience where you can come and have a breathtaking view of your favorite team with excellent cuisine and drinks in a comfortable and accessible way,” said Jeb Terry Jr., COSM CEO at NBC News. “It is not a” Peanuts on the Floor “sports bar. This is not what we offer. If that’s what you want, fantastic. Go that. If you want to be around the big crowd, a great experience of fans, that’s what we offer. ”
Basketball is far from the only choice at Cosm. Fans are transported inside the cage at UFC events, in the goal area in football matches, behind the marble at the World Series and alongside a corner kick during the English Premier League games.
The latter is what excites Maurice Edu.
The former midfielder of the United States national male team went to Cosm last September in Los Angeles to see Arsenal Face Aston Villa. Although the match was more than 5,000 miles away at Villa Park in Aston, Birmingham, he said he felt transported to England.
“It’s going to be difficult to go watch a home game after watching here,” said Edu, who played for Stoke City in the English football high in NBC News. “You feel like you are part of the fans base. You are surrounded by fans. Visualization of fans is quite intimate for where you have the impression that you can feel their passion, their energy, then the game that also looks.”
Edu, now a football commentator for Fox Sports and Apple TV, said Cosm would be a perfect place to broadcast matches due to the line of view and the unique atmosphere.
“I wouldn’t mind calling a match from here because of the prospect you get,” he said. “An absolutely incredible experience.”
These cameras are not completely new. Fans may know Cosm’s technology because this is what is used in the now famous “Pylon Cam” where viewers get an ultra-framed photo of a player plunging towards the corner of the goal area. However, according to Terry, they now have the ability to use it everywhere in the stadium. And unlike other production companies, no trucks outside the event is necessary. Cosm has partnerships with NBC Sports, ESPN, Fox Sports, TNT Sports, CBS Sports, Amazon, NBA, NFL, WWE and UFC.
Terry is quick to say that Cosm is not only a place to watch live games: “To our heart, we are an experiential technological business.”
Former offensive line player in North Carolina, he played five years in the NFL for the Buccaneers of Tampa Bay and the 49ers of San Francisco from 2004 to 2008. After his retirement, he founded the mobile video platform Screencast Media, which was then sold in Fox Sports in 2015.
In 2020, he and a team that included his capital partner Stephen Winn acquired Evans and Sutherland, one of the largest planetariums in the world. And although the live sports experience is now part of what they are doing, the company ever feeds more than 700 planetariums in the world.
“The goal is to take you to space in the same way that we can now take you to the touch of a football match or a field of a Premier League match,” said Terry.
Tickets for Cosm, which also sells immersive experiences such as Cirque du Soleil, varies like any sporting event. The dome has three ascending levels, all prices differently depending on your location and demand for experience. The Final Four on Monday, for example, will be higher than a regular season confrontation.