Penn State is at the origin of his peers when it comes to marketing his research, according to a report to the administrators of the university, but he makes an effort to change this and help more teachers to move their research on the market.
Andrew Read, main vice-president of Penn State research, said a committee of administrators on Thursday that Penn State was one of the greater universities When it comes to doing research, this does not translate to being a leader in moving research to development.
“We are one of the largest and one of the least successful in technology transfer,” said Read.
Now, the university hopes to change this, the implementation of what reading has said is a roadmap to “radically improve our performance” in the marketing of research. He said that an objective is to increase the income from the University for the Marketing of Research by $ 4 million in 2024 to 13 million dollars, or 1% of its overall research expenses.
“We are going to have to make a lot of effort in advance to get long-term gains,” he said.
A strategy on the roadmap consists in expanding the financing of marketing and startups, in particular by encouraging teachers to request funding for seeds through university Marketing gap fund.
“The industry does not do high risk speculative work at high risk of success. They leave us that,” said Read.
Read underlined an example of research by Penn State already tested: LiongeWhich is stronger and lighter than ordinary glass with less carbon emission from production.
“So this will change the way we do a traffic jam, the way we build the buildings, all of this,” said Read. “It is therefore good for the environment, good for the results for companies and will probably cause very very interesting architectural changes. This is the kind of impact we want to have.”
He warned that investments will take time to generate income. And, Penn State’s push comes like her and other universities are confronted Research financing cuts under the Trump administration.