PSG House to present exclusive fashion collaborations, cultural programming and experiences of fans, from June 14 to 23
From June 14 to 23, the European Champions Paris Saint-Germain will present PSG House, an experiential pop-up on the emblematic avenue Melrose in Los Angeles. Free and open to everyone every day from 10 a.m. to 7:00 p.m., PSG House will offer fans and visitors a mixture inspired by sport, fashion, art, music and well-being, organized in the spirit of Parisian elegance and creativity of the west coast.
Designed as a cultural and experiential center, PSG House invites the public to discover the French touch and to enter the world of Paris Saint-Germain through exclusive collaborations, interactive areas and community programs. A rotating range of events – including workshops, well -being sessions, DJ sets, comedy evenings and watch celebrations – aims to hire creatives, fans and the wider community of Los Angeles.
Strengths of the PSG house
Interactive spaces
- Photobooth augmented reality with Paris Saint-Germain players
- Trophy Gallery presenting the historic creations of the club
- Children’s area with games and interactive activities
- Football pitch on the roof and fan club events
- Well-being and social spaces with food trucks and live music
- Content Studio: Daily shows and podcasts produced on site, notably “Good Morning & Bondoir” and “Wassup America”.
- Drops and capsule: Visitors can buy the new 2025-26 domestic jersey as well as outside jerseys and the third jerseys, as well as an organized selection of exclusive PSG fashion collaborations, available only at PSG.
Comedy nights
- June 18: with Alexis Guerreros (The Cooligans Podcast), JF Harris (The Ringer, Comedy Central),
- Steve Furey (dating No Fitler, Hulu) and Jamel Johnson (Memes & Nightmares, Hulu)
- June 22: With Armando Anto (Don’t Tell, World Tour, multiple specials), Ethan Edenburg (Conan, Wolves of Glendale, Tenace D Tour), Melissa Villaseñor (SNL) and Jordan Thewlis (Don’t Tell)
- Workshops: covering fashion, cinema (in collaboration with Miramax), innovation and the community.
Live broadcast of all the Paris Saint-Allemand matches
- June 15: Paris Saint-Germain c. Atletico Madrid
- June 19: Paris Saint-Germain c. Botfogo
- June 23: Paris Saint-Germain c. Seattle Sounders
Notable collaborations include
- PSG X Know -how: custom fashion parts and live workshops personalizing shoes and accessories.
- PSG X The Weeknd: A Bold Jersey Campaign was linked to the artist’s Los Angeles concert and a chance to win tickets thanks to internal activations.
- PSG X Steven Harrington: A Art-Meets-Football Collabant exclusive to Los Angeles.
- New era, alchemist, PTSF, Pamela E-Bike: Streetwear, Fashion Sustainable and Lifestyle collaborations anchored in urban identity and cultural crossing of PSG.
Activations by Club Partners
- Qatar Airways: Souvenir photos with PSG stars
- Visit Rwanda X Bigface: Tasting corner at coffee and coffee all day
- Visit Qatar: 3 -year -old football pitch
- Aspetar: wellness corner inspired by elite sports recovery
- Sports BeIN: live content experiences live and PSG VR
- EA SPORTS: Game zone with EA FC 25 tournaments
- Hissense: PSG House Provider of TVS and Home Appliance
- MatchWornnshirt: live jersey auctions and signed memories
- Stanley: personalized hydration products co-marked with PSG
From Paris to Los Angeles, the PSG house embodies the club’s mission to build a world lifestyle brand that transcends sport. With its finger on the pulse of fashion, culture and community, this pop-up is a daring expression of “the club of the new generation”.
PSG House Los Angeles
June 14 to 23, 2025
Melrose avenue, Los Angeles
Open every day: 10 a.m. to 7:00 p.m.
Full schedule and registration for certain workshops: EN.PSG.fr/usa