Columbus, Ohio – The college sports departments across the country have been preparing for a long time House approval c. NCAA Settlementwhich inaugurates a new era of sharing income from university sports. Few more decisions to make than Ohio State, which has 36 Division I sports teams.
So, what will buckeyes will when income sharing will take effect on July 1 and $ 20.5 million can be shared with athletes?
A large part of the department’s energy continued to find the correct model for a sports department which was firm in its commitment to maintain all its university sports. The model, which Ross Bjork sports director broke out with journalists on Thursday, includes spending $ 18 million in four sports: football, male basketball, women’s basketball and women’s volleyball.
Although Bjork does not disclose how much each program is forced, he said that Ohio State has chosen these four sports according to its own metric system.
“Sports are popular, Big Ten is a volleyball leader and we want to improve,” said Bjork. “The coach Flynn Oldenburg works on a plan to put us back on the right track. With the attention we can receive, the Columbus market, volleyball is a booming sport and the Covelli center is an incredible atmosphere.”
The other $ 2.5 million will be used to finance 91 new scholarships that the ministry adds for its 36 sports. According to the regulation, each new scholarship must count against the $ 20.5 million ceiling, with a maximum value of $ 2.5 million.
Bjork, which approaches the brand of a year as a sports director of Ohio State, is a fan of the last change for university athletics.
“The essential is clarity,” said Bjork. “Does that resist everything?” Does it solve The employment room? No, this is not the case. He addresses Title IX And how is it going? No, this is not the case. It is therefore not perfect, but it is a progress that we have never had. It is transformational progress. »»
Ohio State plans do not stop with the $ 20.5 million ceiling. On Tuesday, Ohio State announced the creation of Buckeye Sports Group, a new entity of name, image and resemblance which takes the zero efforts of internal buckeyes. It will be managed jointly by the Sports Department and the sports properties of the Ohio State of Learfield to facilitate contracts and drafts with athletes.
Null collection days like the Foundation and the 1870 company working independently have disappeared, although they will serve as an advisory capacity for the new group.
Although the regulations give each sports service in the country a fixed income sharing ceiling, sports services can facilitate zero transactions with companies as long as the amount is based on “just market value”. Each third party agreement that exceeds $ 600 is subject to approval through a center house Established by the University Sports Commission.
The Ohio State should be well placed to take advantage of the new rules, given its historic success, its status as national football champion, its income as the first program in Big Ten and Its large fans baseboth locally and national. Bjork cited the fact that Columbus is the 14th largest city in the United States with 16 fortune companies 1,000 and 50 companies that employ more than 1,000 people. It is a big base to start from a zero point of view.
“Was part of the analysis how to continue capitalizing on the brand and the city?” Said Bjork. “What is really cool is that they may not have gone to school here, they lived in Ohio, went to school here, moved, but they are fans of Buckeye. Innumerable people I meet are in this category. It is how can we reach these people? How do we do a tour of the state? These are all things that we map.”
The work of the Nile entity will be to take the companies that make agreements with Learfield and the properties of Ohio State and associate them with athletes, while finding new companies with which to create partnerships. Companies will pay athletes, but Buckeye Sports Group will help conclude the agreement.
“We think we are in a really competitive place, and if you superimpose in the Third Party Nile environment, we are in a competitive place,” said Bjork. “Now we have to orchestrate this, organize this and ensure that it respects the fair market value. Ohio State Football is a built championship brand.
In addition to funding 91 new scholarships in its university sports, Ohio State will also be able to find null offers for sports athletes that may be overlooked. When the Ohio State started thinking about his model, one of the first things he said was that she was not going to cut a sport.
“This is the right thing to do according to the inheritance, history and an opportunity for these young people,” said Bjork.
(Photo: Jason Mowry / Getty Images)