The revolutionary initiative will increase the opportunities of the student-athlete and maximize the potential of gain
Columbus, Ohio – The Ohio State University Athletics Department and Ohio State Sports Properties of Learfield have announced the training of Buckeye Sports Group (BSG), a revolutionary initiative designed to support, rationalize and improve the name, image and resemblance (zero) opportunities for Ohio State students. By creating a dedicated team of zero leaders, this strategic partnership will allow Buckeye students to maximize the value of their brand while competing at the highest level.
The Ohio State and Learfield Impact, zero services in the company industry, are fueled by leadership professionals on the dedicated campus who prioritize the commitment of the student-athlete of Buckeye and campaigns focused on content. In addition, BSG will have access to Learfield Nile Compass Technology to facilitate transaction transactions and have information on the interests of student-athletes that promote authentic brand connections.
“Ohio State has always been a leader in university athletics, and this initiative is another step forward to rely on our solid Nile Foundation,” said Carey Hoyt, deputy director of athletics of Ohio State. “By combining the power of our sporting brand with the vast Learfield network, we create an innovative and full-service approach to Nile which directly benefits our students athletes.”
House c. NCAA Settlement marks a pivotal change in university athletics. As part of the agreement, signed and approved on Friday and this will take effect on July 1, schools will now be authorized to compensate for athletes directly for the use of their name, image and resemblance. A key element of the regulation is the implementation of an equitable market assessment process and a “remuneration range” designed to establish standardized benchmarks for zero transactions in sports and institutions. Buckeye Sports Group will serve as a centralized hub for facilitation of the Nile brand agreement, corporate partnerships, student-athlete narration and zero support.
A complete Nile strategy
Buckeye Sports Group will support Ohio State students with full efforts in the three key areas: facilitation and supply management, content creation and narration and support services.
- Nile Deal Facilitation & Management
- Negotiate and secure locally, regional and national brand partnerships for student-athletes.
- Supervise the preparation of the contract and market value assessments of fair market value.
- Use of analyzes to monitor performance and zero return on investment.
- Content creation and student-athlete narration, powered by Learfield studios
- Creation of digital content focused on athletes, including social media campaigns, video series and podcasts.
- Take advantage of data from Learfield and digital expertise to optimize distribution on social networks and digital channels.
- Provide marketing resources for brand collaborations to maximize results, including the use of brands, logos and access to Ohio State.
- Athlete Support and Services
- Provide financial literacy and tax support through partnerships with industry experts.
- Offer brand training and social media growth to help athletes build their personal brands.
- Connection of student-athletes with brand partners to provide commercial experience, micro-internets and establish professional networking with companies.
A unified approach to Nile
In a movement to rationalize and optimize zero operations, Buckeye Sports Group will also strive to consolidate existing zero collectives in a single marketing team. This unified structure will provide students with transparent access to opportunities while competing with buckeyes. The founding members of the Foundation and the company of 1870 will remain engaged and serve as an advisory capacity at the New Buckeye Sports Group. In addition, the reappropriate donations and subscriptions brought to the Foundation will continue to play an essential role in the support of Ohio State athletics.
“We are incredibly grateful to all that our leaders, companies and donors of our zero collective have done to support our student-athletes,” said Ross Bjork, senior vice-president and director of athletics with the Wolfe Foundation, Smith. “Their commitment helped shape the landscape in a powerful way. While we are progressing with a more unified approach, we are delighted to combine efforts and further strengthen the success of our student-athletes. ”
Impact and vision
Thanks to this partnership, the Ohio State Athletics and Learfield establish a new standard for Nile Excellence. The initiative aims to:
- Maximize student-athlete gain potential;
- Strengthen the value of the Ohio State brand through strategic partnerships; And
- Create an Nile ecosystem for the best sustainable de-class that benefits athletes, brands and university.
“While we are entering a new era for university athletics, we are delighted to rely on our past successes and to create even more significant Nile opportunities for Ohio State students,” said Todd Knisley, Vice-President and Director General of Sports Properties of Ohio State de Learfield. “Buckeyes have excelled on and off the field, and we are committed to amplifying this momentum. We also recognize the unique potential of our imprint in Columbus, one of the metro markets that increase the fastest, for the realization of impactful agreements. With the strength of Buckeye Nation behind us, we are able to unlock additional opportunities for partnerships on a local, regional and national scale. ”.
BSG will feed the success of Ohio State and rely on the momentum of more than 500 zero brand partnerships featuring Buckeye-athletes in the 36 sports. Buckeye students have already collaborated with eminent brand partners such as Beats by Dre,, Chipotle,, Right carpet,, Weber grills,, Electronics Electronics And more.
“We are committed to making Ohio State the first destination for zero success,” added Hoyt. “With Buckeye Sports Group, we build a model that will serve as a new standard for university athletics.”
About Learfield
Learfield is the main media and technology company supplying college athletics. Thanks to its digital and physical platforms, Learfield has and operates a deep data set and industry relationships to stimulate income, growth, notoriety of the brand and fans’ commitment to brands, sports and entertainment properties. With links with more than 1,200 college institutions and more than 12,000 local and national brand partners, the presence of Learfield in university sports and live events offers influence and maximizes the scope of the public target. With solutions for an experience of fans of 365 days 24/7, Learfield allows schools and brands to connect with fans via license goods, a gaming ticket office, donor identification for sports programs, exclusive personalized content, innovative marketing initiatives, zero solutions and advanced digital platforms. Since 2008, he has been a title sponsor for the famous Learfield Director Cup, supporting the sports departments of all divisions.