Physical inactivity is a growing problem in various demographics, due to a sedentary lifestyle. lifestylesaffordability issues and aptitude accessibility challenges. This issue is particularly important among adolescents and elderly peoplewho face unique barriers to maintaining an active lifestyle.
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In an interview with HT Lifestyle, Akshay Verma, Co-Founder of FITPASS, shared, “For adolescents, fitness often intersects with recreational activities, social interactions and quick results. Given their technological expertise and active social media presence, digital engagement plays a crucial role. To connect with this demographic, gamified fitness experiences, community challenges, and influencer-led campaigns can boost engagement.
He suggested: “Integrating fitness apps with social media, offering rewards for achievements and organizing virtual group workouts can make fitness more attractive and accessible to a younger audience. The key is to reposition the pursuit of physical activity and fitness.
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The fitness expert added: “Older adults, on the other hand, focus on managing health issues and engaging in safe and sustainable exercise. Their fitness routines center around hands-on fitness activities that emphasize improving flexibility, balance and strength.
For this age group, Akshay Verma recommended, “Accessible options that fit seamlessly into daily routines are essential. At-home workouts, hybrid models combining virtual and in-person sessions, and community fitness and wellness events can maintain engagement. Additionally, fostering supportive communities where older adults can connect with their peers and share experiences can motivate them to maintain an active lifestyle.
He concluded: “Strength training plays a crucial role in promoting health, longevity and overall quality of life, making it an important goal for all age groups. Personalized solutions can help adolescents and older adults overcome barriers to physical activity, enabling them to lead stronger, healthier lives.
Addressing needs and challenges requires tailor-made solutions to meet the specific needs of each individual. Individuals of all ages should prioritize fitness and wellness, gradually increase the frequency of their workouts, and foster a sustainable routine.
Explore different training options, from personalized training plans to AI-based training plans, virtual workouts and nutritional advice. These solutions are designed to support each individual’s unique fitness journey, whether they are just starting out or looking to maintain a consistent routine.
Disclaimer: This article is provided for informational purposes only and is not a substitute for professional medical advice. Always seek the advice of your doctor with any questions you may have regarding a health problem.