The Nike sports clothing brand will provide the Visma leave a bike team with lifestyle clothes from the Tour de Francewith Wielerflits revealing their involvement after spotting the Nike Swoosh logo on a team car at National Championships in the Netherlands.
Visma-laise a bicycle should confirm the Nike agreement in the coming days and new clothes without race will be exhibited at the Tour de France Grand Départ next week then at the Tour de France women. The team already has an agreement with Hoka for Lifestyle Footware.
The American brand already SAPORE half Vollering and its FDJ-Suez teamWith runners with Nike coaches and clothes when they do not run.
Wielerflits suggests that the nike agreement with Visma-Lail a bike is a “first new big step” for Nike in cycling, with the agreement that can develop in the years to come.
Visma-Lail A bicycle has been innovative with their clothes in recent years. They now create and sell their own racing clothes after failing to find a satisfactory agreement with traditional clothing brands. They have changed the design of their jersey again for the Tour de France and the Tour de France women And sell their clothes via their website.
Nike has tried to enter the cycling market several times, but has failed to capitalize on the interest of sport, especially in Europe. Nike sponsored the yellow jerseys of the Tour de France between 1996 and 2011 and Lance Armstrong while it was a dominant presence in sport.
Nike produced the Livetrong yellow bracelets which helped collect funds for the Livestrong charity of Amstrong, but then suddenly ended their links with the Texan in disgrace when he admitted having doped most of his career.
Mark Cavendish Had personal shoe sponsorship with Nike for a large part of his career, but Nike has never been committed to producing a range of shoes after the Armstrong years.
Visma Loare A bike is one of the super sports teams and has a budget nearly 50 million euros. They have already obtained a new sponsorship this year of Rabobank and Skil, the two brands appearing on the New Jersey for the Tour de France.
Visma-laise A bicycle announced his team for the Tour de France in 2025 Tuesday, with a powerful range ready to support Jonas Vingegaard As he faces Tadej Pogačar and tries to win the race for the third time.
The list of eight cords also includes Simon Yates, winner of Giro d’Italia, and 2023 Vuelta, winner of España, Sepp Kuss. The American Matteo Jorgenson will be a key cog in the support team for Vingegaard, with the winner of nine times the winner of the Wout Van Aert scene given the freedom to target the scenes while driving for Vingegaard. Tiesj Benoot, Victor Campenaerts and Edoardo Affini complete the team, offering key support and protection on the more flat scenes.
