Nike This week has started to fire more workers in its technological division. The number of jobs eliminated is not clear.
An internal email sent to Nike Technology employees in North America and India on Monday asked them to work at home this week while layoffs and other changes have been announced. E-mail has indicated that “some roles will change and others will be eliminated”, but the “majority of roles will remain the same”.
Layers come as The first year CEO Elliott Hill try reverse a drop in sales And Refocus the company around sports.
Last year, Nike Licensed 740 workers in Oregon As part of a Company -scale reorganization. He too dismissed some technology workers last month.
A spokesperson for Nike confirmed this week’s layoffs in an email and said the company “reduces strata and strengthens engineering capacities”.
“We remain determined to invest in the fields that stimulate the most impact for Nike – including consumer -oriented experiences, the Nike Direct Digital and Digital Product innovation,” said the spokesperson.
The Nike technological division has experienced more troubles than other parts of the company in recent years.
In February 2023, Ratnakar Lavu, the best technology director of the company, suddenly After a period when Morale has significantly declined. A Recent trial complaints Lavu “allegedly engaged in corruption, including bribes to external sellers and other misconducts who caused a dry investigation.” Lavu has not spoken publicly since his departure from Nike.
In November 2023, Nike Appointed Muge Erdirik Dogan its best technological framework.
Since Hill started working in October, Nike appointed new chiefs of many departments, including Legal and sports marketing,, human resources,, communications And innovation While working to refocus the company around sports.
Nike’s exercise ended on May 31. He will publish quarterly and annual results on June 26.