Ventilator growth continues to rise with Formula 1, led by China. (Photo of Wu Ha / Pool / AFP) (photo by … More
While the Formula 1 2025 season begins, the new data published by Nielsen Sports indicate a significant increase in the interest of fans in the World Race series.
Upon entering the 75th anniversary season for F1, increased parity on the grid during the 2024 season with McLaren’s rise in power in the manufacturer’s championship and a variety of uncompromising drivers Max Verstappen obtaining victories, the growth of fans jumped.
According to Nielsen Sports, Formula 1 now has a global fans of 826.5 million, an increase of 90 million during the 2023 season. In the United States, the market increased by + 10.5% compared to 2023, adding nearly 90 million new fans. This follows growth of + 10.5% of the market at 52 million fans between 2023 and 2024. With the Chinese Grand Prix on the calendar, China has led global growth with an increase of + 39% of fans in the last 12 months. Other key growth markets include Canada (+ 31.5%), Argentina (+ 25.5%) and Saudi Arabia (+ 25.5%),
According to the CEO of the Formula One group, Stefano DomeniciniRace events have seen solid attendance trends continue throughout the season in 2024 with 17 closed counters and 10 new attendance records. More than 6.5 million people attended races in 2024. A new record, increasing + 9% compared to 2023.
Formula 1 consumption – on television and digital via platforms – continues to grow. According to Nielsen Sports, there was a cumulative increase of + 10% for the 2024 season on television. In the United States, while the overall viewer was ostensibly flat from year to year between 2023 and 2024 on espnSeven races have seen records of viewers established at the national level (Miami, Monaco, Canada, British, Italian, Qatar, Abu Dhabi), with Miami opening the way with an average audience of 3.1 million. According to ESPN, 11 races have seen viewers from one year to 2023 (Japan, Miami, Monaco, Canada, Spain, British, Hungarian, Dutch, Italian, Qatar, Abu Dhabi). Numerically, the strengths on YouTube experienced an F1 of 233 million additional views, especially in the United States (31.5 million), the United Kingdom (25 million) and India (13 million).
“The growth of Formula 1 reflects its growing global appeal. With a more competitive season in 2024 and key markets like the United States, China and Brazil having undergone one year on the other, GM GM at Nielsen Sports. Abuse of various and committed fan.”
The question is what part of this growth can be attributed to the Netflix series Drive to survive, Or have the United States ultimately rooted organically in sport? In a Formula 1 declaration for Forbes, they declared that the DT certainly had an impact and continued to be very popular, but that the main investments and the strategic changes of the F1 were made to support the growth of the American market.
“Since 2017, we have gone from 1 race to 3 in the United States, including Las Vegas where we have a permanent presence with Grand Prix Plaza,” said Formula 1 in the press release in Forbes. “Social media have been opened, drivers and teams all with a significant presence, inviting our fans behind the scenes all year round. The United States is now our largest market for social media subscribers. We have also focused on creating opportunities for fans to get far from the track, including F1 Arcade which has a number of American properties, and we will keep us more away in the coming years.”
The data provided by Nielsen Sports comes from Nielsen Sports à Masonment Data de la F1 (2024), and Nielsen Fan Insights (NFI), which interviewed the opinions and interests of 44,000 respondents on 37 international markets.