Home of the New York Red Bulls is now Sports Illustrated Stadium
Sports Illustrated Tickets becomes official partner; Two iconic brands in Sports Illustrated and Red Bull unite for groundbreaking deal
New York Red Bulls and Sports Illustrated Ticketsa fan-driven live event ticketing marketplace, is proud to announce a historic 13-year partnership.
As part of this transformative collaboration, starting today, the 25,000-person site just outside New York City in Harrison, New Jersey, which was previously known as Red Bull Arena will now be called “Sports Illustrated Stadium”.
Additionally, Sports Illustrated Tickets will become the “Official Ticketing Partner” for all events at Sports Illustrated Stadium beginning in 2026. This includes all New York Red Bulls and NJ/NY Gotham FC home matches, as well as all international football matches, youth events, concerts, watch parties and other events held at the stadium. This is the first stadium naming rights partnership in Sports Illustrated’s 70-year history and will serve as a showcase for this legendary and iconic brand, which aims to set a new standard in fan engagement through blockchain ticketing – improving the fan experience and helping to grow. the Red Bulls fan base in an authentic way that only Sports Illustrated can do.
“Seeing Sports Illustrated Stadium for the first time is truly a historic and awe-inspiring moment,” said David Lane, CEO of Sports Illustrated Tickets. “For seven decades, Sports Illustrated has represented the best in sports and culture. Through this global partnership and iconic venue, we aim to showcase our extensive portfolio of media, live event ticketing, hospitality and of fan experiences while continuing to collaborate with leagues, teams, artists and venues around the world. Sports Illustrated Stadium is more than just a venue – it’s a celebration of history, of innovation. and unforgettable experiences that unite all.
The long-term agreement will provide fans with unprecedented access, from streamlined, turnkey digital ticketing solutions to exclusive events and immersive opportunities, marking a new era for Sports Illustrated Stadium as a premier destination plan for live sports and entertainment in the tri-state area. Sports Illustrated Tickets plans to integrate its popular Sports Illustrated Fan Cover digital experience into all stadium events, ensuring that all attendees leave the venue with a souvenir to relive the moment and share with family and friends.
“We are thrilled to announce a groundbreaking, long-term partnership with Sports Illustrated Tickets and the iconic Sports Illustrated brand.” said Marc de Grandpré, president of the New York Red Bulls. “Our shared values and unwavering commitment to delivering an unparalleled guest experience will further solidify Sports Illustrated Stadium as the premier sports and entertainment destination in the metro area.” We are truly honored to call Sports Illustrated Stadium the home of Red Bull New York, and together we look forward to creating unforgettable memories for all of our fans and guests.”
Sports Illustrated Tickets will also serve as the “Official Fan Experience Partner” for the stadium and the New York Red Bulls, and will bring “Club SI” – its best-in-class hospitality experience, which for years has been the ticket most popular at events around. the world, including the Super Bowl, the Kentucky Derby and Formula 1 – all the way to Sports Illustrated Stadium. Club SI will offer VIP access, food, drinks, live entertainment and affordable packages to fans and families so they can enjoy a premium experience that may have previously been out of reach.
Starting with the 2026 season, Sports Illustrated Tickets’ leading blockchain event ticketing platformTicketing» will power all events at Sports Illustrated Stadium. Box Office is a complete end-to-end event management solution used by venues and events around the world. With its blockchain partner Ava LaboratoriesSports Illustrated Tickets will set a global precedent, making Sports Illustrated Stadium the first major venue where all events will be based on blockchain ticketing. This transformative technology will revolutionize the event experience, providing attendees with a secure, interactive and efficient ticketing solution. Beyond transparent access, the Avalanche Blockchain will increase fan engagement by transforming event tickets into dynamic digital assets, offering exclusive benefits, personalized content and much more, creating a truly next-generation event experience.
This partnership between Sports Illustrated and Red Bull New York can open up opportunities for both brands across multiple properties.
About Sports Illustrated Tickets
Sports Illustrated Tickets is a fan-first, primary and secondary ticketing marketplace with more than $2 billion in inventory and 50 million sports, concert and theater tickets for events worldwide. Sports Illustrated Tickets, a member of the NFL Ticket Network, offers a transparent pricing model with zero ($0) transaction fees.
Box Office, Sports Illustrated Tickets’ leading ticketing platform, is an innovative blockchain event management and ticketing solution that offers a comprehensive NFT ticketing solution for free and ticketed events of any size with visibility and proximity to tickets traditional non-NFTs alongside the biggest events. across the world.
For more information, visit TicketsSIT.comor download the app on iOS and Android.
About Sports Illustrated Stadium
Sports Illustrated Stadium is the benchmark in the North American football stadium landscape and sets the standard for other venues of its kind across the continent. The 25,000-seat state-of-the-art facility in Harrison, New Jersey is home to the New York Red Bulls of Major League Soccer (MLS) and Gotham FC of the National Women’s Soccer League (NWSL). The venue opened in March 2010, when the New York Red Bulls defeated Brazilian club Santos, 3-1. Since then, the stadium has hosted a number of major international clubs and teams, including the United States men’s and women’s national teams, Argentina, Colombia, FC Barcelona, Arsenal FC, Manchester United and Juventus . The stadium is structured to create a distinct football atmosphere since fans in the front row are just 21 feet from the sidelines. Its dynamic roof is a curved structure that wraps the entire stadium in an elegant metal shell to create an architectural statement of power and elegance.
About the New York Red Bulls
The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten founding clubs of MLS, has participated in the league since its inception in 1996. The Red Bulls play home games at Sports Illustrated Stadium in Harrison, New Jersey. The three-time MLS Supporters’ Shield winners are owned by the Austrian beverage company Red Bull after which the team is named. The New York Red Bulls offer one of the best youth soccer development programs in the country, ranging from local soccer partnerships across New York and New Jersey to regional development schools and Red Bulls Academy teams .