Sports outlet of New England Nesn Think that this can tackle new viewers with a free point of sale and supported by advertising that shows more than simple clips, archived studio shows and old games.
The main broadcaster of the games of Boston Red Sox and Boston Bruins, Nesn launches Nesn Nation, a fast channel that the CEO David Wisnia Think that viewers will attract its television by providing something that other points of sale do not do so: original programming.
“We are launching this initiative as another way of creating a unique narration on what matters to our fans and viewers,” he said in a recent interview. “We seek to reach viewers not only inside the region we cover, but also on a national scale.”
Nesn, supported by Fenway Sports Group and Delaware North, is struggling with new disturbances in the world of regional sports coverage. The so -called regional sports networks have long ordered the most important affiliation costs of cable and satellite systems, but as more and more consumers choose streaming places and even direct subcription options, support economic of these linear assets was eroded. Last year, for example, Yes Network and MSG Networks, which both present New York Sports, launched a digital joint venture which broadcasts games from New York KnicksNew York Rangers, New Jersey Devils, New York Islanders, Buffalo Sabers, Brooklyn Nets and New York Yankees.
Nesn Nation will sport more than 30 hours of live and original programming each week, including live games, live gameday content, live press conferences, interviews, games and sports betting, features, documentaries and video podcasts, as well as the content of the Nesn library. The Fast Channel will serve four live games from the Red Sox of spring training in February and March, as well as live flows from studio programs “Morning Skates” and “Pregama”. “Released views”, an alternative game cover focused on comments will also appear on Nesn Nation, just like a weekly block of three hours of cover FC Livepool which presents highlights, summons and analyzes as well as behind the contents of content produced by the team.
“We are going to have a wide variety of things distinguishing us from the rest of the fast channels,” explains Wisnia, who joined Nesn as president and chief executive in September after working at Alvarez & Marsal, a management consultancy company Global, where he was managing director, specializing in media and entertainment operations and strategy. He succeeded Sean McGrail, who retired after 40 years in Nesn.