NBCUNIVERIVESSAL provides programming for its television studios, NBC Entertainment, Bravo and Peacock under one roof as part of a wider restructuring designed to improve collaboration between its teams and rationalize decision -making.
The new division, nicknamed Universal Television Entertainment Group, will be led by Frances Berwick, Pearlena Igbokwe, Liz Jenkins and Jenny Storms. The leaders will fall directly from the president of Nbcuniversal Entertainment and the studios Donna Langley.
Berwick will serve as an unicaded president of Bravo and Peacock, where she will continue to supervise the syndication of first execution and the uncripted programming through Bravo and Peacock, including documentaries, a real crime and traits such as “The Planks” and “Love Island”.
Igbokwe will be president of the television studios, NBC Entertainment and Peacock Scripted. She will continue to direct Universal Studio Group, which includes Universal Television, UCP, Universal International Studios and Universal Television Alternative Studio, and add the surveillance of scripted, uncripted events, at the end of the evening, live and original scripted from NBC Entertainment.
Jenkins will serve as business director, supervising content strategy, television acquisitions, strategy and commercial operations through entertainment and studio groups. It will help direct the green lighting process for television and streaming content and will associate closely with Matt Strauss and its teams to ensure alignment and improve collaboration with the media group.
Storms will serve as director of marketing for NBCU television and streaming, head brand strategy, integrated marketing, media engagement and consumers for all content and entertainment sports, including content and marketing of brand for Peacock.
“As you can see, the training of this group testifies to the incredible talent we have here in Nbcuniversal,” Langley told a memo to the staff. “With our shared vision and our combined expertise, we are about to direct our dynamic industry in creativity and innovation, and to seize growth opportunities for our business while delighting the public on all platforms.”
The current team of entertainment and studios, which includes the president of business and operations, Jimmy Horowitz, the president of global distribution Pete Levinsohn, responsible for people and culture Freed, executive vice-president of global communications Evan Langweler , the Adaman Chris Miller and Adam Moysey will work in close collaboration with the new television entertainment leadership team to align the functional areas in the coming weeks.
Brian Henderson and the Peacock programming team will go from the team of the media group to the entertainment and studios team.
In addition, Jen Friedman has been promoted to chief communications and will continue to supervise global communications from the Corporate NBCU and its commercial units. Hilary Smith will continue to direct the corporate social responsibility team and Pauline Lord will direct business events after the retirement of Blaise Cashen. The two will present themselves to Friedman, like Chip Sullivan, who will become executive vice-president of corporate initiatives.
The upheaval intervened while the parent company of Nbcu, Comcast, plans to run its wired network wallet – which includes USA Network, CNBC, MSNBC, Oxygen, E!, Syfy and Golf Channel – and Digital Fandango, Rotten Tomatoes , Golfnow and Sportsengine Into an autonomous company and listed on the stock market which will reach 70 million American households and generate $ 7 billion in annual income.
Bravo, known for reality Tobes such as “The Real Housewives” and is considered to be a “manger” of Paon Primary, will remain with Comcast. The stay is also the streaming service and the NBC Broadcast Network, NBC Sports, Telemundo, Local Stations of the NBCU and the company and television studios of the company. Universal Kids should close in March.
The spin-off should take approximately a year, subject to the final approval by the board of directors of Comcast and the regulatory approval, and will be exempt from tax to the shareholders of Comcast.
Spinco will be led by former president of the Nbcuniversal Media Group, Mark Lazarus, who will serve as director and former financial director of Nbcuniversal, Anand Kini, who will serve as a financial director and chief of the exploitation. Val Boreland As President of Entertainment, Keith Cocozza, as communications director, Brian Dorfler, is as director of operations and technology, Kristin Newkirk, financial director, David Pietry and Technology, Kristin Newkirk, As Director of Operations and Technology, as Operations and Technology Manager and the business manager and Greg Wright as accounting director and controller.
The CFO of the NBCU media group, Christy Shibata, will also go to the Spinco team.
Direct-to-Consumer Head Matt Strauss Will Succeed Lazarus As Nbcuniversal Media Group Chairman, Continuing to Lead Peacock, International Networks and Global Streaming, While Adding NBC Sports, Advertising Sales, Content Distribution, Decision Sciences & Research and NBC Broadcast Affiliate to his skill.
His management team will include the world president of advertising and partnerships, Mark Marshall, the president of NBC Sports, Rick Cordella, the international networks and the president of the DTC Ken Bettstellar, the director of Products Jim Denney, the Director General of The technology Patrick Miceli and data director Will Gonzalez and the NBCU media group, a lawyer general of the NBCU media group Andra Shapiro, which will continue in their respective roles.
Matt Schnaars was promoted to president of the distribution and platform partnerships, supervising content distribution, affiliation relationships and strategic partnerships through NBC, Peacock, Bravo, Telemundo and various rapid channels.
Shannon Willett will become the chief sales director of the media group, leading to the daily strategy and execution of commercial and cross commercial initiatives, while Earl Marshall will assume the extended role of the chief financial director of the division and The EVP of strategy. Joanne O’Brien will become the head of the NBCU HR media group, supervising people and talent strategy.
Courtney Rowe will be executive vice-president of companies and the media group NBCU communications, under Strauss and Friedman. The EVP Allison Rawlings NBCU TV and Streaming Group Communications will work with Rowe and the NBCU Entertainment and Studios team in transition.
Strauss will hold an All Hands virtual meeting to examine the new structure and 2025 goals on January 30 at 12 p.m. he / 9 a.m. PT.
“In the coming weeks, Donna and I will share our vision of the media business and how we can collaborate effectively to stimulate the success of our networks, platforms and key stakeholders,” said Strauss in a separate memo staff. “Throughout my career, I have always been passionate about the opportunities to build the future of the media, and today’s changes are the way we can continue to transform our media business, in partnership with Entertainment and studios. I am excited by the possibilities to come – let’s go! “”
