- Adidas will make a donation of € 1 for all ten minutes of registered activity, between 12th and 25th From May to the Adidas Running or Strava application – up to a total of 1.5 million euros – to a selected number of projects around the world
- A continuous partnership with the common objective and climate change of the United Nations will help to stimulate the impact thanks to local community projects that upgrade and implement infrastructure and provide education programs on sustainability
- A series of support films entitled “Why I Move”, with Valentina Höll, Ferdinand Omanyala, Massy Arias and Alexis Mac Alister, helps to describe the importance of local sports facilities
Today, Adidas announces its latest edition of Move for the Planet – the annual initiative which focuses on the more resilient meeting of sports facilities against extreme weather conditions, around the world. By inspiring everyday athletes to follow the movements, the funds are collected to help provide education for sustainability and improve the places to read sport.
For all ten minutes of relevant activity, connected to the Adidas Running application – or, for the first time, Strava – between 12th-25th May, Adidas will make a donation of € 1 – up to a total of 1.5 million euros – to several projects around the world. Participants can choose from more than 100 sports and traceable movements, including the race, swimming and rugby in wheelchair – and are added to the 400,000,000 minutes of movement already recorded since the start of the initiative in 2023.
Working with its partners – common objective and climate change of the United Nations – Adidas will donate funds to implement and upgrade the infrastructure for communities affected by extreme weather conditions. This includes weather resistant installations – such as water harvesting and purification systems introduced into projects such as United Through Sport in South Africa and waste management processes such as the system implemented by allowing leadership in India.
The funds collected also offer accessibility to an NGO education platform and global organizations, which allow education on more sustainable actions – using the power of sport to ensure its future in communities. This year, this will have a direct impact on projects such as girls United in Mexico, El Rio in Colombia, Red Deports in Spain and United through Sport in South Africa.
Since its creation, Move for the Planet has helped to introduce sustainability education programs to more than 8,000 people and More than 23,000 people have had access to improved sports facilities in all participating projects.
Ashley Czarnowski, main director of Global Purpose Marketing at Adidas, said: “”We are delighted to welcome back for the planet for a third year. This is an extremely important initiative that helps support sports communities faced with the effects of extreme weather conditions. With the continuous expansion of sports and projects included in the move of the planet, we are looking forward to seeing the movement and the impact increase even more. This year, we call the Adidas community to be catalysts for action; Motivate people in their lives to join us and move. »»
To help inspire more movement, a new list of Adidas world athletes join Move for the Planet for the first time. This will include the winner of the FIFA World Cup, Alexis Mac Alister, the Champion of the Mountain World Cup Downhill Valentina Höll, the gold medalist of the Commonwealth Games, Ferdinand Omanyala, and the health coach and the renowned Fitness Massy Arias. Presenting in a series of short films inspired by their own link with fundamental sports spaces, each athlete describes the communities that count on them and the role that these facilities play for the next generation of athletes.
Rute Caldeira, head of the impact to a common objective, said: “Move for the planet illustrates the power of collaboration in the conduct of the urgent action necessary to make sports facilities more resilient. This partnership is invaluable for us, because it combines innovation with the impact. Taking advantage of sports organizations for good, deeply rooted in the fabric of their communities, is a revolutionary strategy of our approach to this objective. Over the past two years, Move for the Planet has provided transformer results, allowing real and lasting improvements in some of the most screeching regions of the world’s resources. We are delighted to continue this vital work in a third year, building a better future for communities that need it. “”
Lindita Xhaferi-Salihu, Sports for Climate Action EAD to the United Nations climate change, said:: “This partnership aims to strengthen knowledge and action in sustainable development within the sports community, because it brings together expertise and case studies on sports organizations and sports NGOs.
Participants can register for a move for the planet according to the steps described on this link or to find out more about the initiative itself, please visit www.adidas.com/moveforthplanet.
About adidas
Adidas is a world leader in the sports articles industry. Based in Herzogenaurach / Germany, the company employs more than 62,000 people around the world and generated sales of 23.7 billion euros in 2024.
About the adidas movement for the planet
This year, Adidas is continuing its partnership with Common Object, a world impact movement that aims to move people to a more sustainable future thanks to the possibility of sports. The holding unites community organizations, athletes, clubs, brands and other stakeholders to collaborate in the well-being of the planet and its inhabitants.
In addition to his work with a common objective, Adidas pursues his partnership with the UN Climate Change – the United Nations entity responsible for supporting cooperation and the international response of national governments to the global climate crisis. Thanks to this partnership, an accessible education platform is provided to global NGOs and sports organizations, which stimulate education on more sustainable actions – using the power of sport to ensure its future in communities.
Thanks to the funds collected, programs such as the Earth organization, which develops and registers infrastructure to provide community changes, have replaced concrete sports fields with lawn and improved existing installations on site to create safe spaces for basic sports.
Many world community projects have previously benefited from the planet’s move since its start, such as Fútbol Con Corazón in Colombia and the ISF Cambodia in Cambodia, Game in Lebanon and the US Soccer Foundation. This year, this year is the introduction of three new initiatives – Girls United in Mexico, El Rio in Colombia, Red Deporte in Spain and United Through Sport in South Africa – while continuing to work with the Rurka Kalan youth football club and allow leadership in India, Love Fútbol in Brazil, Football for Vietnam, and in terms of organization.
About the common objective
The common objective is a global network with more than 20 years of sports experience for good, using the unique cultural and financial influence of sport to stimulate social and environmental changes. By uniting athletes, teams, brands and organizations, Common Object connects basic initiatives to influence at the elite level to create a more equitable and lasting world.
Guided by the conviction that the power of sport can – and will do it – change the world, the common objective is committed to dismantling inequalities and building a better future for people and the planet. Learn more about www.common-goal.org
About the United Nations climate change
The Secretariat of the UNS CLIGN (United Nations Climate Change) is the United Nations entity responsible for supporting the global response to the threat of climate change. The UNFCCC represents the United Nations Cadre Convention on Climate Change. The Convention has an almost universal member and is the Parent Treaty of the 2015 Paris Agreement. The ultimate objective of the UNFCCC is to stabilize the concentrations of greenhouse gases in the atmosphere at a level which will prevent dangerous human interference with the climate system.