Chinese lifestyle retailer MINISO has expanded its retail presence with the launch of its largest store in Spain.
This new flagship store on Madrid’s Gran Via not only constitutes the first MINISO LAND store in Europe, but also brings a unique “IP theme park” shopping experience to the continent.
The new outlet extends over two floors and covers 1,100 m².2and offers individual IP zones with a diverse range of products.
Around 70% of the more than 6,000 products available are part of IP collaborations, including the brand’s new Harry Potter collection and partnerships with Sanrio, Snoopy and Disney.
The store features a 20m Sanrio-inspired exterior glass façade.
Inside, it includes various themed areas, such as a blind zone, cosmetics and perfume sections, as well as interactive experiences like a large claw machine.
The MINISO LAND concept was first unveiled in Shanghai, China in October 2024.
With the opening of the Madrid site, MINISO continues its expansion across Europe and the world.
At the end of September 2024, the brand had nearly 7,200 stores worldwide, including 260 in Europe.
Vincent Huang, General Manager and Vice President of Foreign Distributor Markets of MINISO, said: “We are delighted to open a new MINISO flagship store in the heart of Madrid’s bustling Gran Via shopping district, and to introduce our format MINISO LAND store in Spain for the first time. time.
“IP collaborations are a key strategic category for MINISO. This high-profile store format perfectly showcases our hugely popular IP collections, particularly loved by Spanish consumers, placing interest-based consumption and experience-driven retail at the heart of the in-store experience, all embodying MINISO’s “life is for fun” attitude. .”
“MINISO lifestyle brand opens largest store in Spain” was originally created and published by Retail Information Networka brand owned by GlobalData.
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